Imagine having a client who talks up your accomplishments every chance he or she gets? That type of marketing cannot be duplicated! The best and least expensive marketing is word-of-mouth referrals. As a physician coach, you know that it’s important to keep your clients, both past and current, engaged and thinking about you. The more they think about you, the more likely they are to refer you to their friends and co-workers. In this post, we’ll share 5 ways to make sure your clients are always engaged and talking about you as the authority in your niche!
1. Start a Facebook Group. I’m a huge fan of running a small monthly Q&A session on Facebook using a closed group so that I can take part in the conversation and answer questions as they come up. Creating your own Facebook group is particularly useful if you have a very specific target market, such as doctors who want to focus on productivity. Both clients and prospects alike can simply write their question into the group and as the moderator you have full control over when they can get an answer from you – the expert in the field.
2. Launch an Email newsletter. Email your list with relevant news stories that affect your current and past coaching clients. You can do this by signing up for daily Google trend email digests on topics related to your coaching niche. By doing this you’ll be able to build trust with your audience and reaffirm yourself as an expert in your field.
3. Highlight your client’s successes. Ask your client if you can write up a case study or success story based upon one of your mentoring sessions. You can then post them on your website and share them via social media channels like Facebook and Twitter. These physician success stories will show potential clients how many others have benefited from working with you!
4. Periodically check in with past clients. I always loved it when a past mentor surprised me and reached out to see how I was doing. It was inspiring to know that she cared about me, even if it had been quite some time since we worked together. I try to do the same thing with my clients, checking in every 6 months or so just to see how their business is doing and whether they’re still happy with the services I’m providing. When you get good news from a client, be sure to celebrate it!
5. Continue to add value to past clients. You know what they say, “A grateful client is a loyal one.” It’s true! So continue to add value and offer your expertise even if they are no longer a paying client, it doesn’t mean all their problems have been solved. It doesn’t take much effort to provide valuable resources which again establishes your zone of genius. Examples of resources that will have you clients turn into raving fans include checklists and cheat sheets that can save time and money, as well as any new programs that you feel they could benefit.
With all these ideas to keep your customers engaged, it’s now time for you to take action. What are some ways that you can start implementing these strategies in your coaching business? Let us know and we’ll be happy to help!