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How to Get Instant Traffic to Your Website through Media Ad Buying with Chad Hamzeh

Want to get more traffic to your website offers and campaigns? Most high level entrepreneurs often turn to media ad buying to get fast and effective results.  On this episode, you’ll meet formerly broke MMA fighter turned traffic expert, Chad Hamzeh, who is the founder of DSV2 media, a wildly successful online direct response agency. Media ad buying is the process of purchasing advertising space in media outlets, such as branded email lists, TV, and even social media. The goal of media ad buying is to reach a target audience with a message that is both relevant and persuasive.  

On this interview, Chad will discuss the do’s and don’t on media ad buying and how even beginners, can learn to acquire new customers and grow sales very quickly with online traffic.

DSV2 Media

https://www.dsv2.com/

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PhysicianCoaches.com
The #1 Doctor Directory for Physician Coaches, Consultants, and Mentors

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Transcript:

Dr. Mike Woo-Ming: Hey guys, this is Dr. Mike. welcome to another edition of Bootstrap MD, the podcast for physician and healthcare entrepreneurs. I know a lot of you have had questions about how to get more traffic to my website, whether it’s You’re a coach and you want to get more prospects to be turned into clients, or maybe you have your own practice right now.

And you don’t know how to get through all of the noise in terms of SEO and social media. And maybe you want to attract more patients. I found an expert and he gladly has accepted to be on this. If someone did, I just met recently at a business conference and I think you’re going to get a lot added if you’re looking for traffic, then don’t go away. They’ll definitely want to pay attention to this interview. This gentlemen was a former professional MMA fighter who started his entrepreneurial journey as an online affiliate marketer and media buyer back in 2009. Since that first time he’s founded seven, eight figure startups, as well as scaled several client offers and these endeavors generated over 150 million in revenue and over 1 billion that’s billion with a “B” visits online currently operates its own e-commerce brands as well as agency, which is known as DSV two media, please welcome to the program, not doctor, but Chad Hemzeh. Chad, how you doing?

Chad Hamzeh: Great man. Happy to be here!

Dr. Mike Woo-Ming: I’m used to interviewing a lot of doctors *laughs*

Chad Hamzeh: Maybe that’s next for me!

Dr. Mike Woo-Ming: It could be! You’ve done so much tremendous things in your life, and I don’t want to keep you busy. You’re an MMA fighter and I’m sure you could kick my butt, so I’m going to make sure I respect your time. But in person just a few months ago, we were at a crypto business conference of all things that I’ve heard her name for quite a while in this internet marketing internet business, a world that we, live in and I dip my toes in every now and then, but I want to hear your story because it’s very interesting.

I’ve I’ve read bout, you and listened to you on some podcasts, but I think our viewers would definitely want to know more about how you got started, because I think it can be very inspiring.

Chad Hamzeh: Thank you. Yeah, so it’s, pretty interesting. I I used to be a business analyst. I lived in Canada since I was born for the most part. And I was a business analyst from about 2005 to 2009 and I was fighting and training all that time and that’s really what I wanted to do with my life and that sort of stuff. And I spoke with my wife and I was like where can we go where it’s affordable, we’d be able to train full time so we didn’t have to really work. And that basically took off a lot of spots in the west and the world, but it allowed us to go to Thailand. So we went to Thailand pretty we were pretty broke at the time and all that. We had a bit of money saved up to do this trip. And fighting training full-time for a year.

It was a great. or About a year into it. My dad got sick, he had stomach cancer. And I had moved back to Canada essentially to take care of them, help take care of them. And I just had a year of like freedom, right? So the last thing I wanted to do as a work and plus I needed to be around the house.

So I literally just typed in how to make money online. It was basically how I did it. And you can imagine just the rabbit hole of deception that I went down.

Dr. Mike Woo-Ming: I’m sure the first listing was completely legitimate, right?

Chad Hamzeh: Correct. Yeah. Back then less compliance on Google. So the first 10 or so are probably not very legitimate.

And so a lot of it was just like reading, studying. I was in forums. I joined a forum called PBC Coach, which I learned pay-per-click marketing. So that was good. I came across that and a lot of good affiliates actually came out of that forum way back in the day. And then I just started testing.

I was already in debt, so I figured it out. But more debt on my credit card too. Yeah. It was the worst business plan ever, but yeah. And then I had I had my first six figure month, about four months into it. And I was like, gross revenue, not profit. And so I was like, “wow, there’s something to this.”

And I just kept going and kept testing and all that. And the rest is history. I’ve had different startups along the way. Some massive successes not so much, but that’s the game. And yeah it’s, been great. And it’s allowed me to live a lifestyle that I like freedom and all that. So I’ll get to train still every day.

Dr. Mike Woo-Ming: ‘s definitely inspiring and I talked to clients and people who want to start their own business and I see some who just okay, I’ll do it on the side and then they never get anything done.

And what I tell folks is “if you really want to have a business, hire people and then be responsible for their payroll. And, even if yourself, you said you’re broke, so you had to make it work. And so putting it on credit cards is it’s like rolling a dice, but if I wanted to get this accomplished I need to do this. How much of a motivation was that for you to make sure your business was successful?

Chad Hamzeh: Oh it was! My wife was pregnant at the time. I had a baby on the way, I had a mortgage, my dad was sick. So there was a lot of things that were stacked where I’m like, I have to make this work because my wife was working.

And I knew that she’s going to have to stop working soon and I didn’t feel it was fair on her. And so I just had to it was. It was essential that I made at work. Like I just didn’t really have many, much of an option. So I was working 14 to 16 hour days in the beginning, just trying to learn it mostly on my own.

I never really had mentors, especially back then other than just being in the forum and whatnot. So yeah, it was a hundred percent essential. You know what I tell people like if they’re working a full-time job and that sort of thing one thing I often tell them is your full-time job is from, let’s say nine to five.

If you don’t have the the capital or whatever to hire people, then your second job, which is your business is going to be from like six to midnight or whatever it is. It’s just the way it is. Now, if you’re coming with some capital and you said that’s you just have to learn the operational aspect and learn how to audit. So learn what’s good or what’s bad. And then hire people to actually do that legwork during the day. That’s the best scenario. If somebody’s got some cash and I got a business or a job, but they want to transition out, that’s usually the best scenario because it gives you the end goal that most of us want anyway, which is just being, working on the business instead of inside of it.

So I always say I started working inside of it. So even to this day it’s a tricky thing where if I think I can just get something done faster myself, I’ll do it because I have those skills and that’s not really what we want to do longterm when we’re trying to break for you working.

Dr. Mike Woo-Ming: Yeah. But, sometimes you have to, I am going to, it’s funny. Cause I haven’t ever practiced up here. We’re both from San Diego. North County San Diego he’s in that I think that, that ghetto known as La Jolla, but it’s pretty rough these days.

Pretty, rough. But yeah. So while I talked to one of my, nurses and said, “oh, we haven’t seen you in a while. You’re hardly seen, how are you seeing patients? You’re hardly apply that I’m hardly working. It’s I’m always working. I’m always working okay. Even as entrepreneurs, we’re still hustling when we’re still making things work.

So let’s fast forward to now, to today, you’ve got so many different businesses. What’s occupying your time now tell us about your business and all the different things that you’re doing… Entrepreneurial work.

Chad Hamzeh: Yeah, for sure. Right now I have only two main businesses, which is actually less for me historically, but I’m now considering launching an NFT and doing all this other stuff. So I don’t wanna get in trouble there, but I do have a car care brand. It’s e-commerce, it’s called The Last Coat. We started in 2018. It’s been one of the fastest growing car care brands out there. So that’s been pretty cool. It’s been fun. And then I still have my my agency, which is like an affiliate business.

We’re just have big email lists and I can talk about what we did for that later. But we essentially take on either clients who rent our lists out that sort of thing. Or we’ll send you traffic as an affiliate. So we’ll just get a commission basically on whatever product we’re promoting.

We also in that business do what’s called identity resolution. So essentially we place a pixel on somebody’s website and then we can match 30% of those visits. To a valid email address even if they don’t opt in or anything. So we can actually generate email emails from people who just come visit our website, which is pretty cool.

We usually get about 30% of those and somebody getting a hundred thousand visits to their site, we can get about 30,000 a month in terms of leads. So that’s pretty cool. But yeah, we do a lot of lead gen and all that sort of stuff as well. We build just a giant list typically with a polls or a survey type strategy.

People like taking quizzes and all that stuff. And then, and from there, we’re able to build those lists up pretty affordably.

Dr. Mike Woo-Ming: Now I got started in my internet business journey by actually buying a list. It was a big step, to take where I bought a list, it was an internet marketing list from a guru who was actually my mentor.

And I bought it… well I don’t want to give how much I actually bought it for her, but I’ve made a hundred times over that, I paid for it. So how did you get started with lists? Did you buy them? Did you build them from scratch? How did you get started?

Chad Hamzeh: Yeah. I have this whole thesis when I’m building email lists. So if I’m just building. An email list for the purpose of sending out emails, not so much to like to build a buyers list. I want people who are clicking well, like just who are going to click from emails. And so we would go and do media buying, which is basically we’re going to buy traffic, but we do it off of other email lists.

So we wouldn’t own the list. What people do with us… Essentially. they pay us a flat rate. We send an email out for them. So we went and did that. On other people’s lists. That’s how we actually started it. And we used to just advertise as affiliates, trying to make profit on drugs. And then performance was trending down like that and that sort of thing.

So I was like what’s a way that we could own the asset a little bit more. And so we started getting people to subscribe on like hot topic kind of polls and that sort of stuff and surveys. And so that was how we ended up building the list over time. So it was essentially like running ads, we would run the ads on people’s email lists because are subscribers who are used to clicking emails at the end of the day. And the reason for that in our business is we’re not selling a product in that business. We’ll promote offers, but we monetize a lot by sending out just articles and news and that sort of stuff like ad sense on steroids.

So that’s a, that’s how we do it, but so that’s all. Let’s building obviously in the automotive business, the list is our buyers. We’re just generating buyers.

Dr. Mike Woo-Ming: So, let’s talk about that because that’s a subject that we really haven’t talked a lot about, and that is like buying lists.

So I have started to have businesses coming to me and say, “Hey, I want to get in front of doctors” or, and “what’s the best way to do it”. I got this one where he says, “Hey, I found this list on eBay of this list of doctors that I could get.” That’s probably not the best way to get it, but what would you recommend?

Chad Hamzeh: If you’re wanting to go send out a promotion on somebody else’s list the, if it’s a kinda niche, like doctors and that sort of thing, honestly, the way people are approaching you about it that’s the easiest way. Just reaching out and seeing, “Hey, what would it cost to do a dropout.”

Now a lot of times, unless the person that you’re asking does this thing regularly, they don’t really know how, to price it. So I can speak to that a bit. So the way that we buy our traffic, there’s a couple of different ways. When we’re buying off emails, the first one is just a normal CPC, like a cost per.

Alright, this usually takes, this is gonna sound funny. It either takes a really savvy person on the other end to agree to that or someone who’s not very experienced at all. And, the reason being is because… Buying on a CPC doesn’t guarantee them any money. So they’re going to be sending the list, but unless they really know the promotion and that sort of thing, they might just agree to it.

You might say, Hey I’ll, pay a dollar per click to a lot of people that are like, oh man, that’s awesome. But they don’t necessarily, they could actually get more if they rented the list out to you on a CPM. The CPM is the way we normally buy. And basically all that means for every thousand emails that are sent… So let’s say somebody has a list of a hundred thousand emails or, 10,000 emails. We’ll pay a, fixed fee. Per every thousand emails sent, but it’s pretty easy for them to see it. They’ll tell you. Yeah. My list is 50,000. Okay. So at a $1 CPM 50, that it’s 50 bucks for the drop right now. What’s a fair CPM.

They’ll usually give you that rate if they’re used to buying on that for us. We typically buy at five to $8, but really that’s just a negotiating thing, right? If the person doesn’t have a price and you just want to be like, all right, I’ll send you, I’ll pay you a dollar CPM. I’m like, they might say yes to it cause nobody really nails their list.

So those are the, two main ways that we buy. They’re pretty straightforward. And then the other way to buy is just on an affiliate structure. So they might mail whatever you want to send out as just an affiliate. I tend not to like that. Their motivation, especially if they have a good list that they do send stuff to.

It’s minimal because they’re already renting the list out on us, a CPC or a CPM, so most good list owners who have done this before… They want that guaranteed money. But yeah there’s, it’s really just reaching out, like somebody like yourself, you have a list. There’s other people that might have lists.

They don’t really have to be big if the size of your service let’s say we’re talking doctors and medical services and all that really. You don’t need a ton of volume there, you just need to have that endorsed, that implied endorsement. I like to call it. And I’m really, doesn’t take a lot of patients to make money on that drop for sure.

Dr. Mike Woo-Ming: What are some questions that first starting out, cause I’ve rented lists and such. And like I said, I’ve had some like super savvy and then I’ve heard that somewhere. You know what I’ll get back to you because they haven’t figured out what’s ever asked him that before and they don’t really know how to price it. What are some things that you can recommend, like what we should be asking to make sure we’re getting value at and what we’re doing for sure.

Chad Hamzeh: The first one would be how frequent do they email? That’s number one for us. Typically, a lot of the people that we buy off of they’re emailing their list at least daily and sometimes two to three times a day.

Like for us, for example, we mail three times a day. Now it’s a little bit different because we send news out . We can send twice a day, it’s trending news and then we’ll send one promotion. But I like to see at least three times a week, if we’re talking about professional services and that sort of thing, a lot of people are hesitant to do that because they feel that there’s.

Burn their list out in the consulting space, the coaching space the advising type of market. Most people will be, they’ll love to hear from someone if you’re actually, if they’re actually giving value to them. So that’s the next thing we look at is okay, you’re mailing once a week, maybe good.

Which isn’t a lot, but what kind of stuff are you typically sending out? If they’re always sending out. Just like a promotion, not even a sale, just like it doesn’t really make much sense. Just Hey, we do this service, blah, blah, blah, blah. So that’s not going to be as responsive. And then the third thing, which this is a real easy way to just circumvent.

A lot of this is just asking for the stats. Now even if they’re not that experienced of a sender, they should be able to tell you, oh yeah. Our average over the last 30 days is. X open rate X click rate. Now for some up-to-date kind of info, the apple iOS 15 type updates have skewed open rates a little bit.

So for the most part, we look at clicks and essentially the simplest answer is how many clicks on average do you send. To whatever link you’re sending when you send an email, that’s like the simplest question that you can have answered and it tells you that, okay, I’ll have X number of people.

You could start getting into all those other ones oh, okay what, kind of opt-in rates do you get on other people’s lists? But if somebody is not that experience, they’re not going to know that, but they can tell you I have, I can usually generate a hundred clicks.

Okay, great. And then that comes down to your funnel whomever, wherever you’re sending that traffic to grab those people and yeah. Do the conversion process,

I’m sure you don’t do this as much, but I can imagine, like when you first started out, were you like trying to get on their lists just to make sure to see what kind of offers it that they have was it, was their email getting into your, was it going into spam or was it on the list?

Do you do some spy work before you go into. We

still do it. We do that all the time. Yeah. I’m not just myself. There’s probably two to three of us internally that we do. What’s called seeding and we’re basically seeding our emails. We’re putting our emails onto their list. A lot of times the list brokers or night even list brokers, the list owners that we go to they’ll tell us.

Okay. Opt-in. Or we’ll just tell them that. Can you see my list? Cause I want to see what’s being sent out. That’s totally reasonable. If somebody is not really aware of this whole, whole thing, then I would just opt in on their list to prove everything out. And it just becomes a thing where you’re building up over time.

A portfolio of lists that you can hit and you can advertise on. Put, get a throw away, tidy email address one that’s just for tracking the sort of thing. That’s what we do. And just start opting into lists that might be a good fit for the product or service that you’re doing.

Dr. Mike Woo-Ming: It’s been so long since I’ve examined list buying, but I remember there was a resource. They had a list of all these different associations and emails. Is there still one that’s currently. They have today. I remember going to the library to get this. I can’t remember what it was called, but there was like a list of resources or is it, a lot of that stuff outdated and just not needed?

Chad Hamzeh: There is, there’s some B2B like generating leads in the B2B space. Which is a whole we could have a whole more complex talk about that. One of them’s called Apollo, apollo.io. It’s pretty cheap. So that’s let’s say you want to find a. Doctors or a specific segment of people, you can actually find all those leads and just get all their contact info in terms of in terms of the.

Those types of like listings and that sort of thing typically you just want a simple Google searches of easy listing, like your niche and then easy enlisting that’s. Cause that’s what they tend to call them. It’s called easy, right? Yeah. Like magazines easy.

So they still call them that and you can do the same with. Niche newsletter listings, that sort of stuff. But often it comes down to like finding the bit like the newsletters in your space. Like the research is knowing your competitive Intel, your competitive landscape, that sort of stuff.

And every, business owner should know you can get away in certain markets. We’re just looking for easy and a newsletter Mustangs. And then then it comes down to those guys that are usually listed on those types of sites. They’ll have this. For you and that sort of thing. So those are the ones where you can ask them the questions and fire the questions at that one on.

Dr. Mike Woo-Ming: And I assume to a point, everything is somewhat negotiate.

Chad Hamzeh: Correct. Yeah. Especially in, so that’s that’s why we like the email stuff is because just everything’s negotiable. There’s certain things that you can do where you can just ask for more traffic and it happens less too.

So let’s say a drop goes out, it doesn’t work that great for a client. Maybe their offer was off of knows and who had deliverability issues is rare, but they’ll just be like, Hey, can I get a make good on that drop? So that means we’ll just give them another. We’ll include it. So they get some more traffic.

So all sorts of things you can negotiate. We like to we’d like to machine make goods for sure. We like to not the type of traffic that we buy, that sometimes they want to charge you a premium. If you’re sending the traffic to a lead capture page or an opt-in page, they just want to turn. Let’s say the email, you said you had sent out, it didn’t do that well for you, right? You didn’t get many opt-ins to make good as just them sending another 1 40 for free. You call make betters, but yeah, they’re typically called that exactly.

They’re typically called make goods and yeah, it’s pretty simple thing. It’s accepted out there. Again, somebody with a list of that they don’t send to very often, they might find that a bit weird, type of thing. But again, that same person probably doesn’t know how much their list is worth, so you could probably get a cheaper rate anyway, So the email world is very, negotiable. That’s what I like a lot about it.

Dr. Mike Woo-Ming: It. So let’s talk about switch gears enough to talk about the offer. So you do offer, you have your own offers and then you also have offers from your clients. And do you work on their offers for them or are they, or they’ve already tested it or you tweak it to what you think is going to fit well and get the best conversion rate as well?

Chad Hamzeh: Yeah. So typically if the clients that we would take on from media buying traditionally they have an offer that’s converting like they’re already spending maybe 30, 50,000 a month, and then they’re coming to us for us to scale it out. Now somebody is not quite at that level.

We’ll usually like, yeah, like on a consultative basis, we’ll look at their offer, like where they’re sending the traffic and. And we can start. Yeah… We start tweaking it. Cause we just know like the psychology, the layouts, all that sort of stuff. Typically when somebody hasn’t really gone start are just not getting much traction.

It’s almost always because of the offer. Because if you have, an offer that’s pulling and that sort of thing, especially if it’s got a good backend. There’s traffic all over the place, right? That’s usually not the problem. There’s usually a disconnect between the messaging of what they’re saying in the ad or the email ad or Facebook ad or whatever.

And then what the person’s actually seeing on the site. And that’s bridging that gap like. We’ve been in the game for a really long time, so it makes sense to us. Like you can just see it right away, but a lot of people can’t really just see that it takes them a long time to a long time to learn that, bridging that gap.

But that’s the biggest thing that we do because I’m very front-end centric. Because just through my years of being an affiliate, I’m really trying to get the front end of stuff. Very well to get that earnings per click higher right now, a lot of people in coaching, that sort of thing. They often skip that phase because the backend, like what they’re selling on the backend is worth so much that they can be sloppy on the phone.

But when you combine the two, that’s how you scale to like multi eight figures and that sort of thing assuming your niche can sustain that. But but yeah, so that’s usually what we do when people come to us, we’ll just I can really look ahead and that’s usually done on a consultation type basis, right?

Like a retainer type deal. But but it often works really well, especially if they’re not having a lot of traction, that sort of thing. If somebody comes to us with, sorry. If somebody came to us with a really proven. Yeah. Usually if I do any improvements there it’s improvement in the model itself. Like I’ll go through the whole thing and there’s probably monetization points.

It could be like selling their leaves, doing certain types of things that are in the funnel that they’re not seeing. Especially if it’s like a coaching type thing. Cause again, those people might be spending a lot just because their backend can sustain a lot of ad spends so most people can see improvements.

Those starting out obviously.

Dr. Mike Woo-Ming: So yeah, so message to market match definitely sounds like it’s number one. What are some other areas where you see a lot of mistakes, maybe newbies, or maybe more experienced people that have done on their landing page? Teach us

Chad Hamzeh: for sure. So for for newbies, for beginners number one is not building it for mobile

it may look fine on mobile, but not taking a mobile first type approach not taking a mobile optimized approach because the majority of traffic now is mobile. So a lot of people they’ll judge the way that their site looks and functions and that sort of. Based on how it looks on desktop, especially beginners. And it’s very interesting because not a lot of people think that most of the traffic is on mobile, even though we’re using our phones all day, but it definitely is most traffic’s mobile. I know for us, 60 to 70% of our e-commerce traffic is mobile. Right on. Even on email, people live in their emails and clicking, it’s mostly mobile right now as well.

So that’s where the priority has to be. And then after that The, conversion optimization. The conversion process has to sustain that. So you’ll, have, depending on what somebody is selling it th this could be a whole few podcasts ourselves, but basically if we’re just doing strict lead generation, and there, there doesn’t have to be much of a presale or anything like that. Often having the form above the fold on a phone, on a mobile tablet. So right when you get. There’s like a headline that’s it’s a market match and then goes right into a right into the form. So somebody can start filling out.

Boom boom, pretty easily. As they scroll down, there’s more supportive statements and proof evidence, all that sort of stuff. Either a button to go back to the form or another form at the bottom. Sometimes I’ll just do two forms. So on desktop, I would just say, have people look into it’s called the F layout, F conversion layout.

Basically, our eyes track on desktop from left to right type of thing. And then downward. So essentially the forms you have on the. Headline hero shot, which is basically the end result somebody wants and then done in the coaching consulting space. You tend to have a pre-sale video, right?

Cause that you’re trying to get somebody on the phone and you’re trying to close them, all that sort of stuff. So typically headline that addresses the market, the pain points, all that. And then the videos right there, and that video is what’s doing this. Typically but the sale, this is where I see a lot of people tripped up even more experienced people.

When they’re trying to get somebody on the phone, they’re trying to, they often try to sell their product to a degree inside of that video. And that’s not the way I go around it. It sounds counterintuitive. But what you’re trying to sell is the idea of a system or solution or whatever it is. But you’re trying to sell, getting them on the phone.

Like the whole idea is to get curious, to learn more about it and to get them on the phone because the phone is where in that scenario where the sales going to happen, we have too many people who just start to bring up all this other stuff in the video, and then the person has objections. It shouldn’t be anything like that.

It should just be like, laying it out. How this is an improvement over what the traditional way has been done. And then. It goes to the call, right? That’d that typically a book, a call tight video. Shouldn’t be more than 10 minutes. You might see them up to 20 minutes. I’ve seen one at the 30 believe it or not.

But it was pretty engaging and it was like a lesson and that sort of thing. And then it was just like going into book a call. So

Dr. Mike Woo-Ming: That’s great stuff. There’s so much we can talk about it. So I think. Is it, can we say conclusively now, video beats non video, or is there always exceptions?

Chad Hamzeh: There is exceptions. In the high volume type of nutritional, when I say nutritional, I mean like supplements and this sort of stuff, the highest of the highest volume offers I see are they don’t have a, they don’t have a video. It’s just a page. Like with the layout I talked about on desktop, it’s like the form.

There’s on the second page as a checkout process, but those are typically pre-sold, there’s like an advertorial. So like a pre-sell article that, that kind of addresses pain points or it’s from a testimonial type angle or whatever. And then that goes to the, product page, the offer page. But I also do see a lot in the suburban space with video in the coaching consulting type space.

From what I’ve seen video for sure. On. And a lot of that is because there’s a guru, so to speak, there’s a face there and you need that, face. You need that someone talking who are they? What are they done? What’s the evidence they’re proof what are they bringing to the table?

That’s new. Yeah. And those types of cases, for sure. I would say video.

Dr. Mike Woo-Ming: Are you seeing these videos? Are they pretty elaborate, like with expensive sets or is it just a simple pop in your head now

Chad Hamzeh: It’s oftentimes just somebody presenting on a whiteboard, just talking a whiteboard because delivering what appears to be.

Semi instruction, but not giving all the details out to what this new system or that sort of thing can be. We’re seeing a lot of like really creative type funnels, like where people are sending traffic to a Facebook instant message or an SMS type funnel. It’s a little more advanced it’s a little trickier to pull off if you haven’t done it before.

We see some guys sending people just to a Google Doc. Yeah. It just depends how warm that audience is. And in that scenario, you got to have a really strong offer. Getting somebody on the phone, especially when you’re testing your off-road. The reason that I like it, if it’s a higher ticket thing or it’s a coaching thing or whatever else, the reason I like to phone is because if you don’t have your pricing nailed down and your offer nailed down.

You can change all that test that very easily because it’s not in a video, it’s not on the landing page. Now I got to go change this video. Now I got to go test five to no, the video is just to get them on the phone. So when you have them on the phone, You can test all sorts of pricing. You can test offer structures, bundling all that sort of stuff from one call to the next, and you can see what resonates best.

Dr. Mike Woo-Ming: Now are they are they asking for money at the beginning? Like a tripwire, like we do often in e-commerce stuff like a small product or a book your free plus shipping offer or is it just straight to the phone? What have you been seeing?

Chad Hamzeh: I’ve been seeing both quite a bit actually. The one that’s been. I don’t want to say scaling out, but the one that’s been a little bit easier for people in the last few years to get to that profitability point has just been getting them on the phone.

And I think it’s because mainly, especially for beginners, there’s just less moving parts. You really, what is the page? You have an ad wherever it’s running. Goes to a page with a video on it, gets them on the phone and then that’s it. The next one that I’ve seen that tends to work well is like when you say like it’s a free plus shipping, but in this case you don’t really need shipping.

It’s just a cheap book, right? It’s like a book that’s like usually a seven to $10 that can change based on the niche. Sometimes it’s going to $30 for investing, but it’s a cheap book that basically talks about the world. But not necessarily the how of a certain strategy. It may be a little bit it gives some, it gives value.

The person’s yeah, I want to learn more from this person. And then it has like, calls to action to get on a call, to learn more throughout that book. So the book is not quite a sales letter, but it’s not far off from one as well. And then from there, that sort of thing allows you to recoup some ad costs right away.

You can also put them through that traditional funnel. Maybe you have a course that you made a long time ago. They can fit in as a quick upsell, but everything in that funnel is meant to take people to the higher ticket, the call eventually.

Dr. Mike Woo-Ming: I was recently at a business a mastermind and they’ve, said quizzes have been a lot of they’ve had really high conversions introducing a quiz.

Have you seen the same thing?

Chad Hamzeh: Yeah, absolutely. So like I said, a lot of our lists have been built off of surveys, polls, quizzes, that’s typically how we’ve done it for a few years. In our market it’s a little bit different, but the quizzes can, we’ve done it in health. We’ve done it in political type spaces, financial spaces.

Absolutely. There’s been too much talk like in the past 10 years of removing resistance, sorry. Removing friction from a sales process, right? Everyone’s oh no, make it frictionless If that was the case, I would just send somebody right to a product page every time and expect them to buy it doesn’t really work unless.

Add that you’re sending them from is just gangbusters and works well so often, especially in consulting, coaching, that sort of stuff. Having somebody to go through a quiz type process is really, smart because for one, it pre-qualifies the lead that’s going to come through to you that the person might just not qualify for what you have.

And secondly, it has the prospect thing. That the solution that you’re coming to is customized. We’ve, done things in the health space with video sales letters, where we put somebody through a quiz, like a short quiz, five to seven questions, and then based on the answers, the first minute of the video sales letter that they saw after it was different.

So it’d be like, oh your, weight loss type. Hey, and that means blah, blah, blah. It’s all factual, tied to the studies. But then what happens is it makes in the viewers mind, it makes it feel like it’s far more tailored of a solution. Okay. So that, that ties into the ingredients XYZ.

So yeah, for sure. I love quizzes. I love surveys, polls, all that sort of stuff. They’re great engagement devices, for sure.

Dr. Mike Woo-Ming: This is so fascinating. We’ve got to have you come back you’re you’re this is why I love marketing in the first place and just understanding most. Audience or the general public don’t know the psychology behind a lot of the marketing and, sometimes it can get us in trouble too. I don’t know. I’ll go out with my wife to dinner and they go, you know why they’re doing that for sure I do that.

Chad Hamzeh: Absolutely. Yeah. It’s hard for me to go to a website and not see the banner ads first. That’s the first thing I see. I see ads first

Dr. Mike Woo-Ming: Oh man, this has been great.If someone wants to reach out to you, perhaps engage in your services, what’s the best place to go to? Yeah,

Chad Hamzeh: the best place is my agency site. It’s dsv2.com. Like David, Sam, Victor, the number two dot com. I always put that out there so that dsv2.com that’s the best way. Reach me there with a form on the site.

Dr. Mike Woo-Ming: I have to ask you those, your kids are those, your college roommates.

Chad Hamzeh: It’s it’s like a version to the V2 of an old brand that I used to have.

That’s essentially it,

Dr. Mike Woo-Ming: I thought those were your opponents that you beat on the ring. Could’ve been that too, nah

Chad Hamzeh: Maybe, I’ll change it to something that’s a little easier for people to, mouth, so

Dr. Mike Woo-Ming: we’ll see. Thank you so much. There was so much that we could go through. I know we’re just scratching the surface, but it just gets us thinking about traffic. There’s different ways to get traffic. It’s one of the best ways to get traffic is to use other people’s lists use their notoriety, use their relationship with the audience so you can get traffic as well. So thanks everybody for listening. Thank you again, Chad, and as always keep moving forward.

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Helping Physicians Master the Money Mindset with Elisa Chiang, MD

What is your relationship with money?  I know that sounds weird, but money is always a touchy subject, and it’s especially so when it comes to doctors. On the one hand, doctors are some of the highest-paid professionals in the country. On the other hand, we also have among the highest levels of student loan debt. And then there’s the fact that, as healers, our primary focus is on helping people, not making money.  It’s a wonder why the relationship can also be dysfunctional!

Here to help us navigate this is Dr. Elisa Chiang, an ophthalmologist, and physician life and money coach and a member of PhysicianCoaches.com. Elisa primarily works with physicians to master their money mindset so they can build wealth and practice medicine on their own terms. Elisa is here to help if you’re someone who needs help overcoming the mind blocks towards investing!

Dr. Elisa Chiang’s Website

www.GrowYourWealthyMindset.com

Dr. Elisa Chiang’s Physician Coaches Profile

https://www.physiciancoaches.com/coaching-category/elisa-chiang

Transcript:

Mike Woo-Ming: Hey guys, this is Dr. Mike. welcome to another edition of BootstrapMD from time to time, we love to highlight physician coaches that are in the trenches, helping our fellow doctors. And our next guest is someone that I got to finally get out, post COVID. I started going to conferences again, and we met at a conference at the white coat investor conference in.

And she’s actually one of our physician coaches and our physiciancoaches.com site. And she’s a really interesting backstory that I wanted to share with you. And I think you’ll be really inspired by her story. She’s a life and money coach. She’s also an ophthalmologist. She is a oculoplastic surgeon and she decided she wanted to become a coach to help physicians. master their money mindset so they can build wealth and practice medicine on their own terms. That will, that’s what we all want. She’s a certified coach through the life coach school and she offers one-on-one coaching on overcoming burnout, achieving new goals, understanding personal finance and overcoming the mind blocks towards investing, which I know there’s a lot of us out there.

We have these blocks that prevent us from investing in things. And you have to be ready to take a leap on those things. And she said, teach her how she was able to. Come that I want to welcome to the program. Dr. Elisa Chiang. How are you doing Elisa?

Elisa Chiang MD, PhD: Thanks for having me. I’m doing great. I’m so happy to be here!,

Mike Woo-Ming: Did I totally butcher your name or did I get it close?

Elisa Chiang MD, PhD: No, you did a great job.

Mike Woo-Ming: So I’m going to talk about your journey because I think it’s always fascinating. There are some people who are listening to this are coaches already. Most of them are thinking about hiring coaches and some of, just saying maybe coaches is right for me, but they want to know more. So tell us about your story. How did you journey from being an ophthalmologist to becoming a coach and doing both things?

Elisa Chiang MD, PhD: I was working at a big hospital system, the only level one trauma center in Cleveland, Ohio, and I was on call 24 7 as the only oculoplastic specialist, which I agreed upon when I accepted the job. But the way my That’s supervisor wanted me to take call was not what, something we agreed upon.

So not to get into all the details, but essentially I know discussions that happen before you signed become totally forgotten. Right? Got to get it all in writing. So for me, it wasn’t really about the hours working that gave me burnout. It was really the complete loss of autonomy and, make decisions and just have control over, life.

Like I would spend a day just waiting to go to the, or, and getting. Case after case because something that’s affecting your eye or bed, doesn’t take, a gunshot wouldn’t obviously takes precedence over. No vision. Vision is very important, but life is more important and there’ll be days where I just be waiting to try to go to the oranges, get bummed after case.

And yeah, that was not how I wanted to continue spending my times. The pandemic was actually a blessing because it actually gave me more time off to think and figure out what I really wanted. And it’s also that time probably discovered coaching the leverage and growth summit, Sonny Smiths spoke at it.

And that was hosted by Peter Kim. And I’d been following Peter Kim for a long time. And that was when I first heard about coaching and she Sonny Smith had chained at the life coach school. So I started listening to life, coach school podcast, and really just got hooked. I binged it joined self coaching scholars.

And when the coach certification came up in September, I thought, wow, I’m not traveling, which is probably the biggest use of my income or, my discretionary budget. And, had a lot more time on my hands because I wasn’t getting together with people and doing a lot of social things.

So I went ahead to do the certification in order to just actually built a self-coach myself better. And I had heard other people who did the certification program. And just found a transformational because obviously it’s part of learning and being a coach, you pure coach. And so you get coached a lot and you also coach a lot.

And so you really learn how to coach yourself as well as coach. But I really just found, I love coaching. In a way I think physicians are attracted to coaching because it gives, what we are looking for in that patient doctor, patient relationship. You really also find in the coach client relationship and you can really develop very deep bonds that way and really help people.

And, I think, the idea of helping people is underlying for, most of us, most people who go to medical.

Mike Woo-Ming: Now I got to know you a little bit when we went to Phoenix and from understanding, you came from a pretty academic background, straight into sciences.

And, there were a lot of doctors who come from that, they’re going straight from pre-med to med school, straight into residency, and let’s face it. They view coaching as woo or, way in opposite direction. We learn as doctors. Did you have struggles with that or was that something you embraced?

Elisa Chiang MD, PhD: Pretty quickly, it’s funny, I tried reading quotes health books before, and the practice of gratitude and that really never. Struck a chord with me. I like never finished those books. But when I heard about the model that Brooke Castillo, uses, it really just made a lot of sense to me.

And when I really broke it down and thought about it, I was like, yeah, that really actually works. And it’s essentially a lot of like behavioral cognitive therapy. That’s in that. It wasn’t actually wooed to me the way that it was presented. So I didn’t have that dissonance when. The kind of life coaching, the life coach school does.

Mike Woo-Ming: For those who aren’t familiar with her teaching, maybe you could talk a little bit more about that.

What, in particular, in terms of the cognitive behavioral aspects of it that you could share with us?

Elisa Chiang MD, PhD: Yeah. So there’s something we call the model and basically there are circumstances in the world and these are things we can’t change. And these are actual facts, you can go to a court of law and this would be after.

And then there’s our thoughts about those circumstances and different people are going to have different thoughts about the same circumstance. It’s our thoughts, and actually create how we feel about, all the feelings that we have and how we feel about the world. And from those feelings actually is what pushes us to take whatever actions we take.

And then that gives us the results that you know, that we see that we get. You can’t even take something like… 9/11. Most Americans would say 9/11 was a terrible strategy, but if you’re the Taliban, 9/11 was a great win. So that’s so the circumstance of 9/11, but the thought could be, it was tragic.

People die like horrible loss of life, or it could be like, “oh, this was a big win.” This was sticking it to the Americans. Like just from different views and depending on how you’re thinking about it, that, if you’re thinking like it’s a tragedy, then you might be sad or angry or, but if you’re thinking it’s a big win you’re elated, so that really makes sense.

And our brains are really wired in order to protect us from a primitive standpoint. So basically in general, we want to see pleasure, reduce pain and be as lazy as possible.

Mike Woo-Ming: So when you were in your peer coaching, how did that help you with your career? You said you suffered burnout. How did, how were you able to help turn that around?

Elisa Chiang MD, PhD: Yeah, so it really actually got me out of my burnout. What I realized is, okay, there are circumstances, but how I’m thinking about these things at the time, everything basically went to a thought that just brought frustration. And I learned that. You can actually change your thoughts and it does take work to change those thoughts, but, I can actually modify things to be like, okay how, how can I look at the same situation and make it into something more positive or efficient?

Or what can I, what do I have control over? What can I do for a better outcome? And that really didn’t make a huge.

Mike Woo-Ming: So many of us, we do feel powerless, which is often an ingredient for anxiety and burnout. And if we were able to achieve that power, that’s just one thing that we’re where we have, we can, empower us to accomplish our goals and our dreams.

So you were, you mentioned you were your job was affected by the pandemic. They reduce your hours. How was it affected?

Elisa Chiang MD, PhD: Yeah. So there was a time where we basically shut down and I only saw patients once or twice a week. And it was really just the patients that were deemed urgent to see.

And luckily, because I was on call 24/7. I was technically working all the time, so I didn’t get furloughed or have to use up my vacation and sick time, which other people did have to use up. But yeah, there were a few months where it was really reduced time at work. And then, eventually the clinics did reopen and it’s, at some point there was just actually a flood of patients because of all the backlog from patients not being seen for some time.

Mike Woo-Ming: So what made your decision? Now you’re getting busy, again, most of us would just go back to what we were doing. You decided to explore coaching. How were you able to do that?

Elisa Chiang MD, PhD: So I decided, after actually getting better and getting out of burnout I did not want to stay at that hospital.

I decided in doing the certification program, it’s six months of actual coaching training and then six months of kind of additional training, either an entrepreneurship or more coach training, depending on what you do.

So to back up a little bit… I had started thinking about even before the pandemic hit, leaving the hospital and starting my own private practice, but in doing the coaching and really enjoying the coaching. And then also just thinking about the pandemic and then thinking about how much regulation there isn’t medicine. I basically thought, I think I’d rather start a coaching business and start my own private practice just in terms of like with the coaching business, there is total location freedom, and when you start a private practice, now you’re building a practice just in that area.

And now you’re still restricted to the location that you’ve started, your practice. It the overhead, obviously for coaching way less than having to get a brick and mortar lease and equipment and staff and know all that from the get-go. I didn’t want to leave medicine and starting a coaching business was also something I thought I can do kind of part-time well, if I go to working as a physician part-time whereas if I start my own private practice, that’s a full-time thing to start.

But then in the beginning you don’t necessarily have a full load of patients and but you have a lot of expenditures that you’re putting out and it’s a lot of work to get patients in the beginning and it can take quite some time to actually become established. So basically, I already had that entrepreneurial spirit.

My father is actually a business professor and my mom was an entrepreneur. She at one point that started her own computer business. It wasn’t a foreign concept to me of starting a business. And I’ve actually been investing in real estate since 2008. And, the way you invest in real estate is you really need to think of your real estate investments as a business, as well as if you’re going to be successful at.

Mike Woo-Ming: Yeah. So let’s talk about it because you’re not only life coach, you’re also a wealth coach or a money coach. So talk about how did that shift, you mentioned you were, you did real estate A decade ago. Tell us about your cutting your financial journey as well.

Elisa Chiang MD, PhD: I’ve always loved money even as a kid. And I really credit my parents for kind of teaching good money habits of understanding the value of money. Understanding money comes from. No, as a kid, I did do like side jobs in order to earn money babysitting. I actually taught people how to use their computers and made $15 an hour at that, which was actually pretty good money.

But I would say I was still in that self-employed mindset as opposed to a business owner mindset as a kid and, At some point during, so I did a MD-PhD program, which is eight years. And, in retrospect, I realized that during grad school I was burning out too.

So because the MD-PhD program is on average eight years and I did in Cleveland, Ohio, which has relatively low cost of living for housing. A lot of MD-PhD students actually do purchase their own home. And I ended up purchasing the house from my parents actually because my father took a new job.

And so Kim moved out and my parents were actually getting ready to sell the house when I moved back to Cleveland to go to that school at case Western reserve university. And so I started just reading about personal finance in order to like, get the mortgage and understand all that and just really getting fascinated and reading more and more reading about investing. I started following the Motley Fool. I started investing in stocks and individual stock picking. I never did like options or like day trading, but, actually like reading business reports At some point, I read rich dad, poor dad, which then got me interested in real estate. And then by that point I was in grad school and I’m not really a happy grad student.

So I started thinking about investing. Okay. In order to try to get to financial freedom as soon as possible. So I was thinking that even before becoming a physician and actually graduating med school and so I started going to the local real estate investment groups. I actually purchased real estate courses and I flipped two houses. Got to know a lot of other people did some I had a friend that we partnered on some deals together. So yeah, I really started at the real estate investing as a grad school.

Mike Woo-Ming: So you said your first property was for your parents?

Elisa Chiang MD, PhD: I bought the house. I grew up in from my parents. That’s the one we ended up in.

Mike Woo-Ming: And so your parents, your tenants, are you charging rent?

Elisa Chiang MD, PhD: So that was our primary residence. So my father had already moved to California for his new job and my mom was getting ready to sell the house. And then we were, so I got to move home for a little bit, and live free for a little while.

And then we started looking to buy a place since we knew we were going to be there for at least eight years. And, as we were looking around, then I started discussing with my parents. No, could we work something out so we could just buy the home? It would make it so that they didn’t have to go through the hassle of actually putting the house on the market and we get to stay in the house.

So that was I wouldn’t consider that being in investment. Your primary home is a place to live, but really it’s still a liability, right? Like it costs you money every month and doesn’t bring in any money or cashflow. But that was at least the impetus to start really reading about personal finance, just the, getting the mortgage and, understanding we actually ended up getting a seven one arm.

So just understanding the different kinds of mortgages when. You know how they all work, what the library index was like, all that was like banging to me like that.

Mike Woo-Ming: Yeah, it’s learning. I can, I never nomenclature as we do in medicine, and you have to understand all of those different temps. So you started to do flipping, you started to do some rehab. Sounds like some flipping. And then did you tell us about your real estate portfolio now? Did you increase it or you just continuing to flip or what’s it made of.

Elisa Chiang MD, PhD: Yeah. So when I started buying it was so the flip side did I bought foreclosed houses. So bank owned, foreclosures fix the up, sold the, did it again. And and then I said it with a partner and we actually bought some houses and those were rentals. And so I helped manage, I helped her find them and manage them. Went back to med school. I actually found that I really did enjoy ophthalmology.

And so I did do residency and fellowship and I didn’t move to Chicago for residency and then Milwaukee for fellowship. So at that point I wasn’t doing any real estate investing just because now I’m in a different market. And you’re pretty busy as a resident. Chicago is a whole different price range than Cleveland.

But I always had, in the back of my mind, I would get back into it. In fact, there was a part of me that just thought, like all doctors invest in real estate because all wealthy people invest in real estate. That was the way to build wealth. I don’t know if that was just from reading that gave me that thought.

But yeah cause I didn’t really know a lot of doctors, there aren’t many doctors in my family. I only have one cousin who’s a doctor. But that’s really it. Yeah. And she actually doesn’t invest in real estate. So I don’t know why I thought all doctors investment real estate, but my first job was out in Virginia and I did actually start looking into real estate investing there.

Learning that market was like completely different. And so when that job didn’t work out, We’re turning Cleveland was one of the reasons was actually like I knew the market in Cleveland, I know the different areas and I really want to get back into the real estate investing.

And, I have some contacts who are likely still around in Cleveland and then also was, returning home. I had made friends during the MD-PhD years that were that are still in Cleveland and no, it’s a little hard to make friends in your adults. So a lot of things that were driving us to come back to Cleveland.

And so that’s where I am now. And so this is, so I do real estate invest in Cleveland. I have long-term rentals in Cleveland, and I have a short term rental in the Hocking Hills area, which is in Ohio about two and a half hours away.

Mike Woo-Ming: And do you have a game plan? Do you say, ” I’m going to get out like 180 a year, two properties a year?” Do you have any goals for that or you just see what opportunities are out there?

Elisa Chiang MD, PhD: I think of looking at different opportunities, looking at ways to diversify. So I also invest in syndications as well.

Mike Woo-Ming: And tell me about your syndications for those who may not know we’ve done a program, we’ve had a few people talk about syndications, but for those who don’t know, can you tell us about syndications?

Elisa Chiang MD, PhD: When you’ve essentially got a real estate investment. Say, if you think about a large apartment complex, like a 300 unit apartment complex, typically you don’t have just like one person owning that. It takes a lot of capital in order to do that. So you typically have, what’s called a sponsor who finds the deal and then needs to get some investors to work together in order to have the down payment and potentially money to rehab or fix up their property in order to buy.

300 unit apartment complex. So that’s what becomes the syndication. So when you invest in syndication, basically you’re investing in the company, that’s buying whatever real estate, this large real estate property. So it might not be just an apartment complex big commercial buildings or self storage or a development like building a whole bunch of, townhouses or no, any big development projects.

So these can all be syndication projects. And basically you, as an investor are investing, with the sponsor, who’s leading the deal. And and then, when you can, depending on the syndication, you may have cashflow that comes back to you paid out through the time that you’re involved in syndication.

And at some point they’re going to sell the property or refinance, and you’re going to, get back your initial investment and hopefully a good return.

Mike Woo-Ming: So you decided to teach about money mindset or a money coach. Can you tell us about what exactly is a wealth coach or a mind coach or a money coach and why should someone go out and seek these types of coaches?

Elisa Chiang MD, PhD: So a lot of times physicians are smart, right? Like it’s hard to get into medical school and, get, we do amazing things as physicians, but a lot of physicians really don’t. We don’t learn anything about finance and in any part of our education, right? Not in high school, not in college, not in in medical school, not in residency.

And, as we alluded to earlier finances has its own in some jargon, its own language. And so it can be really difficult to understand. And, lot of times we’ll see… talking to, someone who knows about finances or like a financial advisor, and they’ll use all these terms.

And, we, as physicians, don’t like to actually quote, “look dumb” and sometimes we’ll just agree and think okay. And we also, as physicians think, okay, like we’re the expert of our specialty. So now I’m going to go to an expert of finances and they’re going to do right for me and do.

What, what should be done. But the reality of the situation is that most financial advisors are not truly, what’s called fiduciary and doing what’s best for you. Most financial advisors are really glorified salesman of financial products. And a lot of times those are not financial products are actually good for you.

They’re ones that pay a really nice commission to the financial advisor. And I’m not saying that financial advisors are necessarily evil. And some of them really believe these products are really helpful and there are situations where the products are helpful, but I think a lot of times they get sold more to people who it’s really not that helpful.

And really, I think most physicians who do a lot better managing their money themselves, then leaving it to, a financial advisor. Or if you are going to use a financial advisor, you don’t get one that’s fee only get a plan, and then you really execute. And a lot of physicians feel like “I don’t have the time for that. I don’t have the time to learn that.” And it really doesn’t take that much time or effort to make a huge difference on your wealth and your ability to really build wealth. And so working in that money mindset, I think it’s really important to understand like, Any physician is smart enough to learn enough about their finances to manage their money, to really build wealth. Even generational wealth so that their kids and their grandkids are successful. I’m going to retain that wealth of it that is built.

Mike Woo-Ming: Yeah! I can give you a first example. When I graduated residency I was given two financial advisors. One was someone that, the guy ahead of me used and he seemed more interested in selling his particular product than actually helping me.

And the other one was really, it was a disguise networking opportunity. So I didn’t get the best. I didn’t get the best financials. And you talk a lot, especially on your website, going through it about the mindset. And I think for many of us too, who are physicians and especially now I know how it was for me was, usually we have a lot of loans.

And when we’re in medical schools, I remember medical lids and residency, we sign paperwork, we don’t know exactly what we’re signing, but we know that, somewhere down the line, we’re going to have to pay this off and we keep pushing it away and pushing it away. And I think too, it wasn’t until I actually like, sir, wrote down and like circle that number and made that a target to actually confront it, for me, that’s what helped me.

And I think, there’s a book out I’m reading right now called The Psychology Of Money and it’s almost all mindset. It’s almost on mindset. And I think when I work with doctors who have issues with money is they feel like they can, I work with a lot of practice owners.

They feel like I hired this person and they can deal with it. And when I’m actually understanding, like, when I find out like why their practice isn’t doing well, it’s because they’re not willing to confront. Is that just some of the things that you try to do as a money coach?

Yeah, definitely. So a lot of times people, they don’t want to look at their finances.

They just, see that they’ve got money coming in and they spend the money and. There’s at least enough money to in their bank account to actually pay for whatever they spend. But they’re not necessarily thinking long-term, they’re not necessarily thinking about like their investments and how to grow their wealth.

And what’s the best way to do that so that eventually everyone wants to retire. You may not want to retire early lifespans are becoming longer and you probably don’t want to be working when you’re a hundred. And if you’re a surgeon, you probably can’t really me safely operating when you’re a hundred.

They have pilots who have, they have to retire. I think I get 58, but for medicine, Hey, you can keep going. So I never did understand that. So talk about some of the things that you talk about as a money coach, how you help your doctor clients.

Elisa Chiang MD, PhD: That’s a lot of it was investing is overcoming fear, especially people who want to get into real estate investing. You look at how many people will take a real estate investing course, but then, all of them never even get through the course or if they do get through the course, they never buy that first property.

And once you get over the hurdle, the first poppy and there’s always going to be some quote failures, someplace where you lose some money or things weren’t optimal. But the more you learn, the easier it becomes to just keep doing it.

Mike Woo-Ming: Yeah, for sure. My thing is somebody has figured it out and, you’re.

I don’t think you can be, if you want to be do well, you’d want to be the best surgeon. You need to follow and shadow gonna work on your surgeon. So if you want to study financial success is to find out people who are already successful in what they’re doing. And I think, it’s funny.

Cause when we talk about mindset, That’s usually what the part is. I don’t want, I’m not really interested in that, that I want to know about this hot new stock or this hot new cryptocurrency that everybody wants to buy and that’s going to solve my issues. Now it’s having to deal with the mindset if that crashes, or it goes down and really understanding what your risk tolerance is.

And as doctors, we’re pretty much risk averse. That’s part of what we do. The thing that’s important, for us to maintain it, just so it’s so surprising that many aren’t willing to to look at directly in the eye and feel it and say, this is what I need to work on. Do you see the same?

Elisa Chiang MD, PhD: Yeah. And so certainly you talked about cryptocurrency or even the stock market. There are fluctuations, there are ups and downs and yes, the stock market has been doing amazingly for the last few years, but as we’ve seen recently, what goes up will come down and that’s just a natural part of the stock market, but when you think about it, you want to buy things when they’re on sale, right? Like you don’t want to pay top dollar. Like we understand this when we go buy material items, but when it comes to stocks, like just because the stock price is down, doesn’t mean the intrinsic workings of the companies that represent that stock are actually down, there’s always going to be some kind of perceived value in fluff, and then there’s the value of the company itself. And so if you can actually buy, when stocks are going down, when it goes back up and grows again, like that’s when you’re really going to, grow some more wealth cryptocurrency, lots of up and down. And so if you can stomach the ups and downs and you end up selling low and then it like, blows up and you essentially will never create wealth out.

Mike Woo-Ming: Now I want to talk to you too. And I appreciate your time here. I’m curious about your your stocks investing, many of us say, we should invest in what we know.

Is that a philosophy that you do, do you do invest in stocks that you do, or do you allow to do a lot of speculation?

Elisa Chiang MD, PhD: For stocks, I mostly invest just in index funds. I do have some individual stocks that I still own from back when I first started learning about investing and was reading lot of the Motley fool and actually reading like business statements. So I’ve just held on to some of those stocks. One of them being like Starbucks, which, has significantly grown since I bought it in like 2005.

Mike Woo-Ming: I invested in a company every day!

Elisa Chiang MD, PhD: Addictive substance, right?

Mike Woo-Ming: Yes. Yes. That’s right. It’s my… it’s my pusher so I think it really depends. On, where you are in your journey, for me, I am like, I’ve got some conservative stuff when I’ve gotten my index funds, I’ve got those that I don’t even look at them.

I look at them like once a year, and then I’ve got my, individual stocks. I tend to do more, I like, I tend to do stocks that are things that I believe in, I have a Tesla, so I support Tesla. You have Apple, I’m an Apple ecosystem. I have Apple dividends from that.

And then I just have, a small portion. I did a talk on cryptocurrency, but that’s a very small portion of what my net worth is. And, I see. I see too many doctors who want to do, like what’s the newest and hottest thing. And I think you’re just going to get wrecked after a while, unless you can tolerate those that the volatility, sure.

One crypto currency might go to the moon. It might even be in the next Ethereum Sheba, whatever it is, but for every shoe, but you knew it was there like 99 other coins that, that can wreck you. But it has to do with the mindset. Can you. How do you react to when those things go down and like you said, the often will go down even real estate.

We all know that real estate’s on a high, but we also know too that, things can level off and you may not get the returns that that you’ve had before. What are some tactics that you help your clients with in, in their mindset and.

Elisa Chiang MD, PhD: I think one really important thing.

When working with my clients about investing and where they want to go is really talking about their why. And if they have a really strong why that can pull them through the hard times. Especially if they’re interested in doing something like real estate investing, which while passive is really… if you’re doing direct ownership from real estate, it is nothing but passive in the beginning.

It is definitely a lot of work, especially right now, the market has been really hot. So even finding deals in may just take offer after offer. And, sometimes you just want to bite and just go for something and get it. But, you make your money when you buy.

And if you buy too high, like you’re, it’s possible to salvage that with, time and appreciation, but you really want to be smart when you buy the property and do your due diligence. And there’s a lot of upfront cost to that, right? You’re paying for inspectors or paying for other, expert opinions to come in.

We’ve got to look up all the regulations of the city that you’re investing in and those regulations can change, right? The city can pass a new ordinance, which could, really cut into your cashflow and you have to be prepared for that. And that’s why I’m got to make sure that any property you buy is positive cashflow.

And then you’re not just banking on appreciation because yes, while you’ll see appreciates over time, and it’s been appreciating a lot recently, back in 2008, there was a time where real estate really didn’t appreciate. So that primary residence I bought… I bought my home for my parents.

So we bought that in 2003, and when we sold in 2016 and basically was essentially the same value because the value had dropped in 2008 and, basically took till 2016 to level out. And then now, so 2016 is when I went to Virginia, I came back in 2019, and sadly, in those three years, that’s when all the appreciation happens.

Mike Woo-Ming: Yeah. It tends to happen that way too. You never know. But on the other hand too, you might experience some like really big numbers just because you are more active, you are taking more of a risk and let’s say perhaps it’s indication, you could argue whether or not that is there’s always a give and take, right?

So it really comes down to, where you are and what you’re willing to. For lack of a better term stomach or what going to able to do. But for the most part, I think, the best thing to do is to do the best thing not to do is just to do nothing, because I think we all learned that, one of the most scariest things I believe in is just having one job. And I think you would agree with that as well. Yeah. That’s, for me, that’s the most scariest thing.

Elisa Chiang MD, PhD: Because if you think about it. People feel like, oh, my physician job is secure. If you lose your physician job, like it can take quite a while to get a new one and you may have to move for that.

And maybe you’re not in a position to easily move, right? Like your spouse has a job. Your kids are in school. Your family is nearby. But you may have a non-compete and now you’ve got to drive like an hour or two hours away. To work somewhere else.

Mike Woo-Ming: Yeah. You never know what can happen, you never know what can happen. I learned from a a hand surgeon who it was during my rotation and one night after call, he put his hand under his his bed and he ended up having a permanent nerve palsy and he could not operate. Again don’t know if you had, some type of insurance, disability, insurance, but you never know what could, what could happen.

We can walk down the street, we could get in an accident. There’s always things and that can happen. And, we’re only, don’t want to get metaphysical on this, but, we’re, we only got one time that we’re on this earth. We want to make the best of. How are we going to do it?

I think it’s through. And I think you agree through multiple streams of income, start looking at different avenues and realize, that there are no assurances in life

Elisa Chiang MD, PhD: And even tomorrow is not guaranteed.

Mike Woo-Ming: Tomorrow is not guaranteed. Eliza, this has been wonderful. If somebody wanted to find more information about what you do, maybe a search for your coaching services, working with.

Elisa Chiang MD, PhD: So probably the best place to go is my website, which is grow your wealthy mindset.com. There, there are links to all my other social media. I have I’m on Facebook. I am on Instagram. I have a YouTube channel. And I often do webinars and even free coaching sessions. So take a look for that.

Mike Woo-Ming: Take a look at that. Thank you, Elisa. It was very illuminating. Thank you for everything that you do and keep helping more doctors out there cause we definitely need it.

Elisa Chiang MD, PhD: Thank you so much.

Mike Woo-Ming: Thank you again. And as always guys don’t stay stagnant. If you only have one income, start thinking about there’s other sources it’s investing could be real estate. It could be the stock market, whatever you deal. You need to start thinking about these things. The worst thing you can do is not do anything. It always keep moving forward.

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How This Doctor Retired Early and Unknowingly Launched a Nationwide Movement with Physician on FIRE

When I first saw a blog several years ago, I couldn’t believe it!  Here was a blog, written by an anesthesiologist,  that made many of us believe that as physicians it was possible to retire early.  Today I got to interview the man, behind the Physician on Fire website, Leif Dahleen MD.

We’ll discuss whether it is still possible to retire, in light of a bad economy and crippling medical school loans.  If you aspire to retire early as well, do not miss this interview!

Dr. Leif Dahleen’s Physician on FIRE Website

https://www.physicianonfire.com

Physicians on FIRE Facebook Group

https://www.facebook.com/groups/physiciansonfire

Transcript:

Mike Woo-Ming: Hey guys, this is Dr. Michael Woo-Ming welcome to another edition of BootstrapMD. I’m so excited for this next interview. I’ve been hunting this man down. I’ve been a big fan of his for years, and I’m so excited to finally get him on the program. If you have been in the. This kind of weird space that we’re in for physicians doing other things, investing.

I’m sure you’ve come across his website. This gentleman retired from medicine at the age of 43. Can we achieve financial independence actually several years earlier, he started the website physician on fire to enlighten, educate and entertain other high income professionals while discussing money matters of all sorts.

He’s happily married with two kids. He lives in the Northern Michigan and he travels frequently as a family. We had to. Hunt him down because he was traveling to all these incredible countries and just living that life of fire. So I’m so happy to have on the program. Dr. Leif Dahleen! Leif, how are you doing my friend?

Leif Dahleen MD: Hi, I’m doing great, Mike. And thank you for the incredibly kind introduction. And yeah, you did hunt me down and we found each other in Phoenix you a month or two ago. Happy to see your smiling face once again.

Mike Woo-Ming: At the time of the recording, it is Doctor’s Day. So Happy Doctor’s Day!!

Leif Dahleen MD: Happy Doctor’s Day to you!

Mike Woo-Ming: So is there a Doctors On Fire Day? Are you going to, is that something that’s coming up? I haven’t seen that just yet.

Leif Dahleen MD: In my Facebook group, I put an image up, one of those happy doctor’s day things that are. Yeah, Google. And I said, this JPEG is the only thing you’re going to get most likely so enjoy it. Yeah. Yeah.

Mike Woo-Ming: That’s pretty much, I haven’t gotten any gifts today, but who knows, I think, I’ve been in this, I’ve been retired for medicine in 2004. And when I saw your blog, like I knew about white coat investor and then your blog came out and then.

I really didn’t know how to react, to be honest with you when it, when I saw it or you’ve gotten the same response, because here was a physician who, who claimed, we didn’t know, your name wasn’t out, that he had retired from medicine, whichat a young age, which was almost, I’m thinking of a better word for this, like heresy?

Yeah. I know when I retired and my story is I retired and then now back in as a practice owner, but I had been out for several years and I knew how my response was for my family and just from my colleagues. And so seeing a blog like this was. It in retrospect, it was really illuminating and I’m thinking of a better word, but it… represented freedom for many doctors who are out there who didn’t know that it was even possible. And I and leave and be honest with you. I don’t think we would be in a situation where these days with all of these Facebook groups and we’ve got Peter Kim’s side and Mike could investor. You guys being pioneers in that. So I do want to commend you on that.

Leif Dahleen MD: Thank you.

Mike Woo-Ming: But, so tell me, how did this all start from you? T tell me your background for those who haven’t heard it before. How did we end up, how did you become Physician on FIRE?

Leif Dahleen MD: For. Yeah, sure. That’s a great question. I didn’t plan on retiring early necessarily. I’ m a my Minnesota guy went to undergrad and med school at university of Minnesota.

Now I’m a Michigander and I understand you were a Michigander…

Mike Woo-Ming: You’re actually, are you up here or?

Leif Dahleen MD: A little more on the index finger, but bigger? Okay. Yeah, we’re at, we’re an LP in a Michigan, which is very close to a. Wife’s family is and where she grew up. So that’s how I ended up over here.

Mike Woo-Ming: That’s probably the only few Northern Michigan towns I know.

Leif Dahleen MD: Yeah. Escanaba I’ve been through there many times. Also Marquette and I did some locums work in Ishpeming Michigan, which is just west of Marquette. But those are upper peninsula towns. We’re technically below the Mackinac bridge and below the bridge were known as trolls, because. trolls live under the bridge.

Mike Woo-Ming: You still get access to good fudge.

Leif Dahleen MD: Yeah. It’s close by. Yeah. But back to the question at hand yeah, I went through did an anesthesia residency after medical school and went to the University of Florida for that. That’s where I met. My wife did locums for a couple of years, get to try out different practice types and hospital. Sizes. I was at a VA hospital where they did transplants and everything under the sun. I went to some small community hospital. Found that suited me better. And that’s where I did know most of my positions.

Mike Woo-Ming: Yeah, you didn’t do the traditional thing that most doctors do is “all right. I’m ready to sign a contract with this hospital and I’m going to be there for the next 20 to 30 years.”

Leif Dahleen MD: No, I didn’t. No. I went to the ASA meeting, which is the American Society of Anesthesiologists. Intern, I believe in, and maybe a couple more times before finishing residency and I walked around the exhibit hall and saw these tables. There was a global medical staffing offering locums in Australia and New Zealand, which I thought was fascinating.

And other companies with jobs all around the country that, a lot of them are like a try before you buy type of situation where you go there and you learn what it’s like to work. And often they clearly a hundred percent of the time they have staffing needs or they wouldn’t be hiring locums.

And often times they’re looking for permanent staffing and just don’t have it. Haven’t been able to recruit those positions. It’s a working interview for the most part. And I worked a number of different places for one thing. I didn’t necessarily know what the real world would be like.

Residency is always at this tertiary care center and a. You’re basically in the room doing your own cases. And in the real world, you’re doing a lot of supervision. Maybe you might work with CRNs, you might work with anesthesia assistants, residents, et cetera. I just wanted to try out different places.

And then a very, more practical reason I chose that path was that my fiance at the time now wife was going to match is a dietician into a program. Very similar to the way that we matched into residency. And you don’t know where until you get your letter and open it up. And lo and behold, we were going to go to Pittsburgh for nine months and I say, We were engaged in the newly married.

I didn’t want to live apart. And so I was able to find locals work there in Pittsburgh. And we tried out some other places where we thought we might want to live, including Northern Minnesota and Northern Michigan. And, that ended up being two of the three places that I worked full time for a number of years for each of them.

And we worked other places too. It was a cool way to have our all expense paid trips around the country in as little as one week at a time in some cases. But generally I prefer to work for several months at a time and we’d get a furnished apartment and rental car provided per diem for food and everything.

So my living expenses those first few years were like, like nothing,

Mike Woo-Ming: Now were… you talk about your background, did you come from an affluent background or… what kind of background did you do? You grew up?

Leif Dahleen MD: Yeah, I used to think of it as upper middle-class, but now I’ve come to learn. That means like luxury cars and huge houses. That sounds more like upper-class to me, but I would say we’re somewhere in between middle and upper middle, maybe for the Midwest it’s upper middle, but my dad was a dentist and we had a cabin up north in Minnesota. But we also, My dad liked to be frugal in certain ways.

So we would stop at thrift stores and hit up the garage sales every weekend and look for great deals, things that we could turn around and make a profit on, or just collect. And we’d take vacations. We take long road trips for example, or take advantage of a deal where you fly to Florida in the spring and then drive back a rental car a week later because they would offer a really good deal as the rental car companies wanted to move those cars up north for the summer.

Anyway, things like that where my parents were, good bargain shoppers. Taught us the value of money. We worked quite a bit growing up, mowing lawns when we were too young to get real jobs. And then I worked at a grocery store as soon as I turned 16. Yeah. So again, we weren’t hurting for money by any means, but I also think I learned good money habits in the way that we did grow up.

Now thinking about, working in your job, unlike most doctors they’re out trying to get the, I don’t want to stereotype, but most of them when they come in. They want to get that expensive house. They want to get the the super expensive Mercedes or Lexus or Tesla or whatever you have in there.

Mike Woo-Ming: It sounds like you didn’t follow that path.

Leif Dahleen MD: And no. Oh, it was, two years, like I said, we’d spent next to nothing. I kept my little one bedroom condo in Gainesville, Florida. And we actually started renting that out after a year, just moved what little belongings we had into my wife’s mother’s garage.

And but after. Two years of doing that. And once we were married and expecting our first child, we started to build a very nice home and we did build 4,000 square feet on the water really nice place. Four years later, the hospital went under in a small town and there was no one to buy our what, might’ve been the nicest house in town.

So that, that set on the market for a long time, when we did finally decide to sell it after. Using it as a seasonal rental and that sort of thing for awhile, but yeah, long story short. We did make that one financial move, I guess in hindsight it was a mistake, but it didn’t feel like one at a time.

We really thought that would be where I spent my career, 20, 30 years working in this small town in Northern Michigan about an hour and a half north of where we are now. But yeah, that didn’t happen. So the car. I’ve never been a big car guy. I know some people are just not my thing. I’d rather walk or bike.

If I can, a car is a utilitarian kind of thing. It gets me from point a to point B. I don’t get too excited about the maker model. I drive a new center model.

Mike Woo-Ming: We’ve gone investing in something that’s going to depreciate the minute you purchase it. Exactly.

Leif Dahleen MD: Yeah. And I knew I was poor. I finished residency.

Thing other than, some home equity, because 2006 had gone up, so the condo was set. It mine were pretty small. I went to, like I said, public school, undergrad and medical school had scholarships that more than covered undergrad. And and about 60,000, I think my wife had about 15,000 in student loans.

Now this was back in 2018. To so 20 years ago, so these numbers sound tiny, but the average at the time, I think was around 90,000. So I had less than the average, but I also lived awfully frugally as a as a med student. I had a beat up old car. I lived with roommates and not the greatest apartments, yeah. Then didn’t take out any loans that I didn’t need to pay for it.

Mike Woo-Ming: What was the point of saving? Where were you looking at retiring early or was it just a way that I really don’t need to buy a lot of stuff?

Leif Dahleen MD: Yeah. I’d say it was more of the latter. I didn’t know what I was saving for.

I just knew that I didn’t have any reason to, and I want him to see my net worth grow. Like I, I learned about, again, I mentioned. Parents taught me some good values in terms of money management. And my dad taught me the rule of 72, which is how long it takes for your money to double at a given rate of return or interest rate.

So I knew that if I got, let’s say 8% on my money, it would double every nine years. If I got 12% on invested money, it would double every six years. And even, as a. And resident looking at jobs, paying wow, like $250,000 a year, $300,000 a year. I knew that was on the horizon and I was like, I’m going to save a lot of money and that’s going to double and that’s going to double again and I’ll be a multimillionaire someday.

By the time I actually got out of residency into the real world, the jobs were even better than I had imagined. And so I didn’t necessarily know what I was going to do with millions of dollars. It wasn’t until. 2014 or so that I discovered the concept of financial independence and realized that, oh, I can use this money to buy freedom, to buy back time and, location independence, the ability to travel.

Like you mentioned, in your introduction, taking our kids around the world. And that sounded much more appealing than. 2:00 AM labor, epidurals, and long, long days in the hospital. So that’s the that’s the route that I decided to do.

Mike Woo-Ming: So you could have invested in a lot of things in front of when I read the stock market or a Vanguard is what got you interested to talk about? There’s a lot of places where doctors can be investing. Why was that the best route for you?

Leif Dahleen MD: Again, going back to my parents, one thing my dad did in medical school at the time, I guess I was not thrilled with life. I was in a surgery rotation somewhere on the internet. I found something about swing trading and I was reading about this and I sent my dad an article and he said, he sent me a book.

It was Andrew Tobias’s The Only Investment Guide You’ll Ever Need. And I read that and then. Introduced me to what investing should look like. And to me that means index funds as the bulk of what you invest in. Now, in the back of the book, he mentioned two companies that he believed were excellent T. Rowe Price and Vanguard.

And I thought T Rowe price sounded quite Regal. And he mentioned that Vanguard was kind of a, no-frills sort of a low budget kind of deal. And I actually went those two real price. Sounded, I don’t know. It sounded more appealing in the final chapter of the book when I revisited it, once I had some money and and it turns out after six or seven years, I took a closer look at everything.

And that was in like an S and P 500 fund paying expense ratio of about 38 basis points. If I remember 8.3, 8%, and I realized Vanguard was charging like 90% less. And. And I looked at, and I invented, I invested in some mutual funds that were of funds, but they’re all actively managed.

I didn’t do everything right. From the get-go for sure. But I also didn’t make any really big mistakes. The thing I did right. Was save a lot of money and invest it. I didn’t invest it perfectly. No one does, no one can really do a perfect, but I would’ve done things differently in hindsight.

But again not super costly mistakes. And I do believe and still believe. The US stock market is a great place to put the bulk of your money. And that’s where most of mine is.

Mike Woo-Ming: Even this year.

Leif Dahleen MD: Oh yeah. Oh yeah. Stock market, I think it’s up on the year finally. I’m sure it took a little dive at volatility is part of the price you pay for long-term results.

And I think just understanding, where the stock market has been over many decades and all of the tribulations. It has seen and recovered from gives me confidence that most continues to continue to see strong returns from the stocks. You’re investing in companies that do wonderful things for people and make great products and provide services that we all use.

Mike Woo-Ming: Now, when you invested heavily, what kind of give me an example of what percentage you were actually putting into investing and how much percentage where you go to paying your bills and other expenses?

Leif Dahleen MD: Yeah. Every year is different. There’s no such thing as a normal year. At least it seemed like for us in doing locums for a couple of years, building a big house, I cost a lot of money and that hospital going bankrupt, finding another job, realizing that wasn’t a place we wanted to spend.

Yeah, the rest of our career move, finding another job back in Northern Minnesota. So the percentage wise, I would say anywhere from probably 30 to 60% given, depending on the year, maybe 20% on a year where we had a lot of expenses, I like to pay for cars with cash and it’s when locums made some extra money, even during my vacations, when I had full-time jobs but yeah, towards the end, when things are stable, the last five or six years, we had paid off our house by then we were spending maybe 70,000 a year, not counting certain things like charitable giving, but just food, lodging, travel, bills, utilities, et cetera. That was maybe… 20% of what I was bringing home. When we’re saving maybe a 70, 80%, not counting taxes, I’m talking net not gross because 30, 35% goes to taxes, but from what’s left, I saved most of it. When I didn’t have any other big expenses,

Mike Woo-Ming: Take me to the decision when you. decided you wanted to retire. Tell me, what was your thinking process then? Was it one day you decided, was it that one year decision? How did that work for you and your family?

Leif Dahleen MD: Yeah the first, it was that realization like a, is this really possible and spent a lot of time reading, all the safe withdrawal rate studies and. .. Kind of verifying in my mind that this was a real thing. We had enough money to make it work, and then did some spreadsheet work to project out because I had just moved about a year earlier to Minnesota and I was happy to be back home and it was the best job I’d ever had. So I was in no hurry to leave.

I thought maybe we’ll come up with a five-year plan. And our kids just started at this a really good grade school at a gifted program. And we figured well about the time they’re in middle school, I will have been here five or six years and it might work out just really well. I want them to have a nice cushion and it turns out that we had, at some point, double, what I had five years early by the time I actually did leave my job. So I felt very secure by then. And of course, as we’ve talked about a little bit, I did start a website too, and that as turned into a source of income as well. And yeah, it was just a lot of conversations with my wife, like what we wanted life to look like.

She was excited that the idea of traveling. Yeah, weeks and months at a time, rather than quick vacations, where you hit up all the tourist spots really quickly and then race home, and then you’re supposed to be here. Now, my wife didn’t work much. She did teach a nutrition class like one night, a week kind of thing for a couple of years.

And now she probably works now more than ever. She does all the verification for our physician. Only Facebook group. There are a lot of people trying to sneak in that are not physicians that want to have access to us. So she spends an hour, maybe an hour or two some days just working on that for me.

But no, she’s stayed home to take care of our kids. We have two boys they’re now 11 and 13 years. When I retired now almost three years ago, I guess they would have been eight and 10. So yeah, she was home with them until they went to school and they were in public schools until I left my job. And since then we’ve taken over. Primarily my wife has taken over their education.

Mike Woo-Ming: Now I know when I first retired, I have that conversation with my wife and. A lot of, I did have spreadsheets back then I had to do a lot of convincing. And then they were on board. Then the conversation with my parents was another thing.

And my mom still, to this day thought, “you’re nuts” that, “you’ve got some mental things” and just from many doctors out there, cause I’m not the only one where we are. Being a physician is so in wrapped what we do and I’m sure you’ve come across this as well. How old are those conversations?

And even now these days, you’re a doctor and why aren’t you working? Why aren’t you. For me picking up my kids or, why aren’t you doing this? Or what kind of doctor are you who doesn’t work even, college roommates, so that I’ve had say, I’m not sure what exactly what you’re doing now, or at least when I was retired, how are those conversations going?

Leif Dahleen MD: The one that I was most concerned about was the one with my parents. I remember when I was accepted to medical school, they offered a percentage of the class and I think it was somewhat merit-based. They asked if we wanted to take early summer anatomy and then we could be TAs and help teach anatomy to the rest of the class.

And at first I accepted. But then it was like my last summer freedom before what I knew would be a long, difficult slog of medical school and residency. And I was having a great time and I just don’t let parents I think I don’t want to do this summer anatomy program. It’s just, I don’t really need to I can take anatomy with everybody else.

And I remember my dad was like, do you even want to go to medical school? You want to be. Yeah. I just want to have a little fun this last summer before it gets crazy. So when the time came 20 years later to tell my parents that I was considering retiring early I didn’t know how that would go, but it went really well.

Actually, my dad had retired by then. I think he had a different outlook on, how much time you get on this planet and everything else and said, “Hey, if you can afford it, Do what makes you happy.” And we had conversations about finance. Like before, before I started a blog, he was probably the only are they, my mom and dad were the only people I talked to about, money matters.

And no, I’ve found a lot more people that I can talk to about that. But yeah, no, it actually went well. And then as far as other people, friends, distant relatives Maybe some have found my site and read a lot of things or listen to podcasts or whatnot. But I don’t get any real pushback.

No one seems to be particularly upset by what I’m doing so that a lot of people know I have this other thing that I do, on the website and that, so I don’t know if they really realize or get the facts. That’s all just bonus just to, it’s gravy. I didn’t need to do that in order to retire from medicine.

And I think that’s the question I get most often is yeah, you retired, but that’s because you have this thing. Oh no. I had probably more than twice as much money as I needed to retire, with a high five figure, low six figure annual spend, which has plenty of money in Northern Michigan.

But yeah, no I’ve been very pleased with the reaction. Like public with my name and decided not to be anonymous. There was, it was like crickets, no one really cared or noticed, which was how I wanted it.

Mike Woo-Ming: So let’s talk about that because I was interested too, is first off you to, why did you decide to create the website and two, why did you go anonymous at the beginning?

Leif Dahleen MD: Yeah, but circling back to that question, I never really answered it earlier, but I had read about financial independence realize that was something that we had. Gave us amazing opportunities to retire. If I wanted to, or take a lower paying job or work less, or, basically when money is no longer a concern that opens up a world of possibilities and it was a concept that isn’t taught in schools.

It wasn’t anything I really thought about retirement is something to do when your kids leave the house and they’re on their own. And. You’re getting older and don’t like working all those hours. But no, I just wanted to share the message on people to know what it means to be financially independent and what that can do for you.

So I read a blog called Mr. Money Mustache. That led me to a handful of others, including one by a physician Dr. Jim Dolly, who writes the white coat investor. And. I saw what he was doing. I saw what other people are doing. I didn’t really see anything in the fire space. Financial independence retire early from a higher budget, higher spend approach.

Not that we’re, among doctors, very high spenders, but among the, fire crowd, I guess I would say. More of a quote-unquote fat fire where lean fire means you are very low budget. If that fires on the other end of that spectrum. And we do like nice things. We spend more than the average American household, but less than the average American doctor.

So we’re somewhere in this kind of odd place. But I found out that I enjoyed writing and I initially set out to write like once or twice a month and it ended up being once or twice a week. And. And it just has taken off from there.

Mike Woo-Ming: What I like about it too, is you’re very transparent. Some of the little pushback you get, you actually, I know about it. Cause you actually leave it on your website. You left a few of the comments that may not be as flattering that are on there was that was a conscious choice.

Leif Dahleen MD: I’ve deleted very few comments. I delete the spam, there’s just random stuff that links to garbage, but yeah, if someone’s critical, that’s good feedback in general. And I can usually explain why I think that perspectives is a little off and maybe they don’t know my whole story don’t know exactly what I’m doing. I had a post about donor advised funds not long ago, which is a vehicle where you donate.

To an entity that holds the money and it can remain infested that entity is a charity. And once the money is there, it can only go to other charities. They have to be 501c3 registered IRS charities. But I like to use that as a mini foundation. We’ve been building up the balance in that while donating from it.

We only donate maybe five to 10% of the balance, but the balance is now inaccessible like a half a million dollars. And I got shit for that from some random comment or as “oh, you guys just do rich people. It’s just a tax write off.” It’s okay. Yeah. I get to deduct maybe 37 cents for every dollar I give to it.

And I can’t give that money back and it will go to charity. That’s the only destination for it, and I’m like, I don’t think he knows that. No, we pay the salary of a physician now donated like a bunch of money to COVID causes Ukraine more recently, we’re trying to do good with the money I’m making online.

And a bulk of the profits end up being donated and I think that’s a good thing, but yeah. So if someone’s gonna write some hate, I’ll be like, okay. Yeah. But here’s the other side that maybe you didn’t realize.

Mike Woo-Ming: Exactly. And following up on that one question about when you decided to tell us the decision when you decided to out yourself, is it just like continuing, just just being transparent,

Leif Dahleen MD: It wasn’t my decision. It was Jim Dolly’s. He said, so we partner pretty early on. He liked what I was doing, and I liked the exposure that you would be able to give me. He bought a small piece of my company and we’ve been working together in some cross promotional ways and different things since 2017. And he had his first white coat investor conference in 2018 and he said, you’re going to be on the big stage.

Leif DeLeon MD. This’ll be your coming out party as I got I. Okay. I’m like first, let me make sure I let my colleagues at work know that is part of my plan. So that was one of the factors that went into my being anonymous initially, I didn’t know for sure that I would truly follow up and retire early.

It was an idea I had that I was exploring and writing everything out really helped me… firm up, what I wanted out of life and what I wanted early retirement to look like. But of course I had to let my colleagues know and I didn’t want to be writing the site about, “Hey, I’m gonna retire in a few years. And I saw this thing online about you not working with us anymore pretty soon. What’s this about?” So I wanted them to be the first to know. Once I talked with my chief and some of my colleagues there. Then I felt comfortable putting my name out there too. You always worry about what are people gonna think.

And most people don’t think much.

Mike Woo-Ming: And usually are not thinking about you at all.

Leif Dahleen MD: They’ve got their own things going on. Like I go, huh? That’s good. That’s cool. All right. Whatever.

Mike Woo-Ming: You’ve got quite a big following and many, you probably get a lot of questions. I want to be like, do you leave?

How can I get started? What are some, maybe three or four things that you could recommend for someone coming out, they want to retire early.

Leif Dahleen MD: Yeah I would start with not having that attitude, right? I would hope that you can enjoy because no matter what, unless you get a big inheritance or, get really lucky with a moonshot kind of investment, you’re going to be working for a decade or two minimum.

And so figuring out how to enjoy the job. Are doing, you went to medical school for a reason, went through residency. This is supposed to be the good part. It gets better and it really does. So that would be the first thing, but to put yourself in a position to become financially independent then you just need to focus on growing the gap between what you earn and what you make.

And honestly, over the first five, 10 years, how much money you have invested. Is going to be depend much more on how much you saved and invested in much less on your investment returns. Now over 20 to 30 to 50 or a hundred years, your investment returns make a huge difference, obviously. But initially it’s just brute force savings and you’ve got to pay off debt.

You’ve got to invest, you’ve got to live and you’ve got to have some fun. And I think there’s a tendency among. Many people and physicians are certainly not immune to this, to equate expensive experiences, expensive items with just being happier. And that’s not always the case, and you can look at big studies on happiness from country to country.

There was a study and this is now 10 or 15 years old. So inflation has changed the numbers, but making more than about 70 grand a year, didn’t seem to make people a whole lot happier, maybe a little more life satisfaction. So people have equated that to maybe spending more than about 70,000 a year.

Does it make you all that happy? Maybe it’s a hundred thousand now after inflation. And obviously there are easy ways to, refute that anecdotally, but also when you think back on some of the happiest times in your life and the things that have brought you the most joy, was it hanging out in college meeting, your future partner, camping trip, playing games with your kids, all these things that really don’t cost a lot of money necessarily.

And I learned to be selectively frugal, spend. Bringing the most joy and as far as investing, yeah, I like VT, sax and chill. I don’t have the t-shirt, but I’ve seen it. That’s a good one. Which would be the Vanguard total stock market. Like I said, index funds and and I think it’s all right to use a little bit of play money.

Whether it’s for your own business, someone else’s, an individual stock. I just wrote a blog post on this that published the other day. I think, maybe up to 5% of your invested dollars could be in that moonshot deal. When you have a little bit more, you can take some more chances.

Mike Woo-Ming: What’s your opinion on cryptocurrency?

Leif Dahleen MD: I don’t know where it’s going. Some brilliant people have said that it is the future. Some equally brilliant people have said that it should be worthless. Really doesn’t have any intrinsic value and the use cases are difficult to find. So I am somewhere in the middle and I don’t profess to know which way it’ll go.

But I don’t want to miss out entirely. So I do have some investments in companies that will do well as crypto does. Cracking is an exchange and I was able to invest in that pre it’s still pre IPO because that’s still, I don’t know, in the future, if at all. And I invested in a company called Republic, which republicans.com does.

A lot of funding for startups helps attract investors to different types of startups. And they also do crypto and tokenization of assets and whatnot. They’ve got a pretty diversified kind of. Business model now. So those are companies that will be well as crypto does. As far as directly owning it, I don’t have Bitcoin.

I don’t have Ethereum. I did invest a small amount, a few thousand dollars in a pre-seed round for a token that apparently is worth 10 times what I put into it. Although I don’t have liquidity options at this point in that yet. So I’m dabbling, and. We’ll see where it goes. I’m as curious as anyone, I read a lot about it, but I don’t have any strong opinions because people that know more than me have very strong opinions in very different ways.

Mike Woo-Ming: Okay. Gotcha. This has been amazing. So what’s the plan for a Physicians On Fire for 2022?

Leif Dahleen MD: The same as always, thankfully we’ve been able to travel again and that’s been good. We go to Europe for a month in January. We spent part of February and most of March and Florida and south America.

And we’re doing a two week cruise after spending about a week in Texas. And. Some time in New York city, Boston, Maine. So I’m not sure if you’re asking about me or the website, but it’s one in the same sometimes. Yeah. Yeah. So just continue on putting out, content four or five days a week, something for just about everyone we’ve got interview series.

My original thoughts stuff on investing taxes travel, you name it. Yeah. We’ll keep an eye.

Mike Woo-Ming: Yeah, you’ve got the really great stuff, guys, if you want a good read too. I love what you wrote about when you were traveling during COVID than in history or experiences. That was that was really enlightening and Leif the great writers.

Go to his website, physicianonfire.com. Check out if you’re a physician you can get on his Facebook group. If you’re not. His wife is going to kick you out. So don’t even try. It’s a great place to put up some good posts and inspiring, and as a great community. If again, thank you so much for joining us on the program today.

Leif Dahleen MD: Thank you, Mike. I appreciate the introduction and the the invite and the conversation was quite good. Appreciate you sharing my story with your readers and watching.

Mike Woo-Ming: Thank you so much and thanks all of you. And again, if you want to be inspired, don’t just read it. If you want to start implementing these things, learn about finance, go and study all these things.

Whether it be stocks, whether it be crypto, whether it be real estate, invest, find mentors are actually doing it. And don’t just read about it. Keep moving forward.

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How I Started a Direct Primary Care Practice and Became a Life Coach with Cynthia Villacis, MD

More doctors are learning the benefits of becoming a practice owner and starting their own direct primary care (DPC) practice.  DPC is a primary care model where patients are not billed by insurance, but instead charged a flat recurrent membership fee.  Dr. Cynthia Villacis is a direct primary care physician and one of our life coaches at PhysicianCoaches.com. She opened her DPC over 5 years ago after getting burned out as an employed physician, and then opened her life coaching business a year ago to help physicians who are stressed and want to make a change in their personal or professional lives but feel stuck. You’ll be energized by Dr. Villacis’ inspiring story!

Dr. Villacis’ e-booklet: How to Beat Physician Burnout

https://www.coachcynthiamd.com/Burnout

Transcript:

Mike Woo-Ming: Hey guys, this is Dr. Mike Woo-Ming. Welcome to another edition of BootstrapMD. As this is the podcast for physician entrepreneurs, and I love to spotlight doctors who are in the trenches. Becoming their own boss. And I’ve got another one here and I’m so glad she’s on the program. She has a direct primary care physician as well as a life coach.

She opened up her direct primary care practice about over five years ago, after getting burnt out as an employed physician at a federally qualified health center or FQHC. She then started her life coaching business about a year ago to help physicians who are stressed and want to make a change in their personal or professional lives, but feeling stuck.

So I’m super excited to have her. She’s one of our physician coaches on our physician coaches.com website, where you can find over 200. Physician coaches, but you can pick four in a 12 different specialties. So I love to bring into the program here today, Dr. Cynthia, via VSCs. Cynthia, how are you doing today?

Cynthia Villacis MD: I am doing great!

Mike Woo-Ming: Thank you! Thanks for coming on to the program, I was mentioning just prior to us coming onto the call, I know doctors who started up their own DPC practice and they’re super busy just trying to manage the business and doing all the things that we often don’t think of when we were employed physicians.

And then you decided, you know what? I want more stuff. I want more stress in my life. I’m going to take on more things and I wanted to become a life coach as well. So I want to hear about your journey. We talked about it. We’re probably gradually. Graduated residency, but at the same time, you’ve had those turf wars.

You’ve probably got them experiences, but when they take about your journey from getting into the medical school, then get into residency and then deciding to start up your own DPC.

Cynthia Villacis MD: That’s going back quite a ways. So I am 19 years out of residency. So going into as far as the going into med school part I was a little bit late in terms of coming to the decision that I wanted to be a doctor.

So I graduated back in 1993 from Oberlin and stayed up there and worked a couple of years finishing up my pre-recs and then came down to Wright state. And Dane for med school, I was interested in doing primary care and I had applied to and gotten into two med schools in the state of Ohio. And I had gotten married and undergrad and the other school that I got into.

Was new Yukon. I was one of two people who had gotten been accepted and I didn’t want to be like the only married medical students and I’m right. Stayed had people coming from all different backgrounds. And I had a focus in primary care. So that’s how I ended up down at Wright state. And then I had my first child fall of my fourth year of.

Med school. And I was looking at residences at west. I made it out to Seattle with my husband and a two month old. And yeah, we were like, oh, we love Seattle, but his family is in Ecuador. My mom was in Cincinnati and We just decided that we wanted to be at a place where we’d have more support. And then as we went through med school and I had my second kid at the end of residency at the, my second kid at the end of residency we just decided to stick around the greater Cincinnati area.

My kids would at least to get to know one side of their grandparents. So that’s how we ended up here. So actually on the other side of the river, I’m in Northern Kentucky and family is very important and when we can be starting to raise, yeah, sure.

It is so. Ended up coming back here, figure, we could always go to Seattle on vacation if we wanted to, but we didn’t have to live out there.

Mike Woo-Ming: So you went into residency and this was a time too. It was like, cause I was in that same time, a lot of people say you gotta go into primary care was a lot of your colleagues going into primary care that time because now it’s the, I think, it’s definitely shifted everything now is about specialties and primary care is off after thought. It sounds like at least I perceive it that way.

Cynthia Villacis MD: There was but… Set up with a focus on primary care. I’d helped remember helping organize like primary care day and, we had a family practice interest group and stuff like that coming up. So me and it was the only practice was definitely recognized and encouraged.

And we had great mentoring as far as going towards primary care. And I remember working. Doing some rotations, as far as at the us and the community health centers, up there with Dr. Gala Roy at east Dayton health center. And just really got encouraged to go in that direction. Okay.

Mike Woo-Ming: So you’ve graduated, you completed your residency and now you’re looking at a whole different job offers, I assume. Or did you have a. A place in mind where you wanted to practice, what was that for you?

Cynthia Villacis MD: For me, I was wanting to stay in the greater Cincinnati area, at that point in time. I was pregnant with my second kid and my husband was in school at Northern Kentucky.

We were wanting to stick around the area and yeah, I ended up initially working At a hospital owned group for a couple of years. And as a hospital owned group, you don’t really have much control over what’s going on. And they ended up moving a physician into my office that had a problem with prescribing and it just, it was not a good match at all.

I ended up leaving there. I did urgent care for a year. And then I started working in a community health center systems. I had gotten exposed to community health centers through medical school and really wanted to be able to try to help people from different backgrounds and the community health centers have a way of having sliding scale for folks that don’t have insurance and tend to have reduce fees for labs.

And sometimes for medicines also, but they’ve got this weird thing where the way they get reimbursed by the government, they would get reimbursed like for the same amount, for a level three and a level five. You have the thought that, it’s a more complicated patients that you should get more time with them.

It doesn’t really work very well. But I stayed at a community health center system for a number of years. I was at neighborhood healthcare for three years. And then I was with another community health center system in the greater Cincinnati area for eight or nine years. And I love that.

Mike Woo-Ming: Which one kind of worked better or what was the reason for switching?

Cynthia Villacis MD: But the CEO, to be honest the CEO at the first place I always wanted to provide. Quality care as far as to the patients. And she was more interested in how timely everything was, but didn’t give me support to help make it more timely. My ma had to do the blood draws as well as from the patients.

And. It just it was a very dysfunctional system. There was one time where she came down and knocked on my exam door and told me to hurry things up. This is a community health center system where people like literally would get off the bus, before their appointment and after their appointment, all of a sudden you’d have a waiting room full of patients, that was the way the saran, you just saw whoever was next, but yeah, it wasn’t a physician. No. Oh no. She was definitely not a physician. And what kind of made me move me towards leaving is when they were having economic fit financial problems.

And I was trying to think through, as far as what other things we could change, how I could change things once again, wanted to try to have some influence on how things happened. And the only answer she could come up with to get me about how things were going to get better is that I was not seeing more patients and I was already seeing.

Literally I was like, how about this? This, yeah, no, the only thing that she came up as I would see more patients I’m like, yeah, I can’t do that. I’m already doing 10 to 15 minute visits on the patients and yeah. That wasn’t gonna work. So I left from there and went to another community health center.

And this can be health center. They looked at me house number was not having the same kind of financial problems. But once again, I think it was in that committee health center system when we switched to EHR. So it was a very dysfunctional EHR system. At what point in time I counted, there were over 20 clicks that I had to make to get lab results into my inbox and send it to my nurse. 20 clicks! You can imagine primary care, how many times over and over that had to be happened, and just add to that.

Mike Woo-Ming: Yeah. I love that because I’ve simulated done these kinds of passive aggressive ways of explaining things. And I love that it’s constantly 20 clicks to do something that I could just write down for yes, 20 clicks.

Cynthia Villacis MD: Yeah. And the person that they had in charge of the HR implementation I think she was very overwhelmed. And there, I remember one point in time, I was trying to ask her to change the wording on one of the orders that we had to do, because we’re getting called from the radiology centers, asking us what they were supposed to be doing.

Because there was one of the codes was for an extracranial ultrasound. Which a crowded Doppler, but, apparently, it was confusing everybody, but it’s just like something that would go in and you could just change the words really easily, in terms of I knew how to do it, but I couldn’t do it because I wasn’t the person that was supposed to be doing it.

I didn’t have authorization. But it didn’t want to make changes like that, so it’s, it was it was a struggle there in terms of the computer system and I just ended up working longer and longer hours. I had 36 patient contact hours a week, but was probably working more like 60 ish. At least, for all those extra hours. Yeah.

And I remember talking about wanting to cut back on my hours at one point in time. Because I’m like, this is too many hours. But then I was going to be part-time and wouldn’t call it for the benefits that I needed. So I just felt really stuck, and I, got burned out I still wanted to provide good care for the patients, but I really ended up feeling like I couldn’t, I just couldn’t make the system work. I was running behind. I didn’t like being behind, but I thought it was more important to take care of the patient in front of me than to get them in and out the door.

Mike Woo-Ming: Who did you were able to talk about these things? Did you talk about this with your husband? You have to plan for dots at work?

Cynthia Villacis MD: Yeah. I talked to my husband about it. I was on the leadership team. I talked with the medical director of. Oh, yeah. I brought up, my concerns, my issues.

I made some suggestions, I was having problems with charting and I was like Hey, can I have a scribe? Could I have Google block? Could we try the Google goggles? Could we try the way scheduling? And it was like no. And I’m like, okay. I basically just end up getting really burned out and it didn’t I feel like it was it wasn’t sustainable.

And I was trying to figure out how to make it change or what to do differently. Cause I, I didn’t know what to do. I thought it was me. I didn’t burn out. Wasn’t a thing that people were talking about in the early the night. Not nineties, but it’s 20, 2010s, right? Whatever year that is. Moving people, weren’t talking about that back then. At least not people that I knew. So I thought it was just me. I didn’t understand that I was getting burned out or whatever else was going on, but I know I needed to change.

Mike Woo-Ming: There were no internet discussion groups back then.

Cynthia Villacis MD: No. Don’t remember any of that. Anyways, I was reading a medical economics journal and I wrote about this thing called direct primary care. And I Googled direct primary care near me and found a lady that was about an hour and a half away. And then a little Dr. Molly Rutherford, and she had opened a direct primary care practice. So I went down and visited her software office, went to a conference with my husband and came back and was like, “Hey, this is what I want to do. How are we going to make this work?”

Mike Woo-Ming: And I’m curious, how did that conversation, did you just email her or pick up the phone and say, Hey, I want to do the same thing. Can I shout at you? How did that happen?

Cynthia Villacis MD: I don’t remember, this is those like six or seven years ago, but I either called her, emailed her, but she was, super helpful, very open to, yeah, come on down and shadow me and I’ll show you what my offices like. And that’s one thing I really appreciated about the DPC community is there’s a lot of.

Helping each other that’s going on? I think part of it comes from being a relatively newer practice style and not being quite so many of us, there it’s, that’s, it’s been a good community. But I still felt stuck. It was hard to make a change. One of the things that helped me move towards making a change though, is I also do addiction medicine yet.

I forgot to tell you about that half. So I started doing. Started doing that year or two before I opened my DPC and I was as an employee And I had seen what people were able to do to change their lives, to improve their lives and to get back on their feet. It was all these things against them.

They were able to make things better, and I’m like, whoa, I don’t have any of that stuff going on. I’m just talking about, opening a business and even if the business has problems, I can go get another job. As an employee someplace, if that’s what I want to do, so worst case scenario is I go back to doing what I’m doing now or to urgent care.

And you know what I’m saying? It’s so that you put things in a whole different perspective, and helped me move forward. And I think that, and seeing that there were other people out there. That we’re doing something different. That, that probably was, that was super huge. I think if I had just read about it and hadn’t gone to the conference and met these people who were doing things other than being an employed physician, I, that would have been so much harder for me to move forward.

Mike Woo-Ming: You saw some people who were actually implementing it. Wasn’t just a pipe dream,

Cynthia Villacis MD: Exactly. It wasn’t a pipe dream. And everybody was happy. It was like the only medical conference I think I had been to, at that point in time where people were actually like, happy about what they were doing. There were hopeful, and I think it’s the whole. Being able to have some control over your practice or how you do things. Yes, you’ve got the responsibility for it. You have to make payroll, there’s certain things you have to, do. But to be able to decide, if you want to do something or not that was one of the things that I had challenges with as far as an employed physician, is that.

I felt that I had all these responsibilities over the outcomes. I had all these boxes that I had to check all these criteria, but I didn’t have any control over the process. And so here I am, I’m like, okay. Yeah, I agree. Those are great ideas. We should do things. We should make sure that people have their

But if you only have 10 or 15 minutes to do it, And you how was all that supposed to happen? I don’t want to not educate them on their diabetes medicine so I can ask them if they have gotten that at all these other things done that. Anyways, so try to do PHQ cycles around that.

But it never got things working well enough that I felt I could do what I wanted to with the patients.

Mike Woo-Ming: I read this somewhere and it was a great description of why we were anxious or why we have anxiety. And it wasn’t, it was simply a math equation. It was anxiety equals uncertainty plus.

Powerlessness. So in the future, we can, when you’re an entrepreneur, you’re always going to have uncertainty, but you have power. You empowered yourself. And often times as employees, we have both, we have this uncertainty and we feel powerless. Does the DPC, you found a way to empower yourself. It’s

Cynthia Villacis MD: Perfect.

Yeah. Yeah. And that’s the empower. Yes. You hit it right on the nail.

Mike Woo-Ming: Yeah. So you just, you go in you go to this conference, you’re surrounded by like-minded individuals. They seem really happy. You tell your husband, I want to do this. What was that timeline like? And when did you actually, like, how did you work on your business, working your practice while still probably work in, full-time schedule I assume. And your FQHC?

Cynthia Villacis MD: How did I do that? Actually I, I told them a little sooner than I was planning to. They were asking me to start up a new line of service for the company doing addiction medicine services. And I was like, oh, I have to tell them because I can’t be responsible for starting a new line of services and then leaving.

Yeah. So it was. Basically evenings and weekends, and it was hard to find the time to do some of the things that I was wanting to do. I did have a brief period of time where I wasn’t open yet after I had left. The employed position, but that was really because I outed myself earlier than I planned to in terms of letting them know what’s going on.

That was actually really helpful because it is hard to make calls and find out about things during the day. It’s hard to look at commercial properties that, if you’re not getting home until eight o’clock at night, how are you going to go look at the properties?

Mike Woo-Ming: If you do have to, when you’re looking for a place, did you want to make sure or where they’re like non-compete clauses or anything like that? I know it’s probably a different type.

Cynthia Villacis MD: No they’re told they’re totally were non-compete clauses. So my community health center that I was working at with was over in Ohio. And that was part of the reasons why I came back over to Kentucky besides the fact that I lived here. There was a non-compete.

So it was really irritating because, I’m working at a community health center with patients with Medicare, Medicaid and our insured. And there, there are more people there, more patients needing those sorts of services, and there are places for people to get it, and I just honestly personally have a philosophical issue. People having non-competes I understand as a business owner, why you’re concerned about losing your patients, but from a patient perspective, people should have the right to follow their physicians.

They should be able to, have their physicians tell them where they’re going, some of my patients got their letters and some patients just had me disappear on them because not all my letters were sent out appropriately and there wasn’t anything I could do about that, but yeah, so I moved to a base of basically I was starting from scratch, over here in Kentucky. And one of the big things I had to figure out though, was how was I going to finance it? ’cause, I’m not independently wealthy. I’m the primary bread earner, so a lot of those things were things that had kept me stuck before.

But it’s one of those things that you have to, if you agree to move forward before you have all the details figured out, you’re more likely to figure out the details, So initially, I increased the number of hours that I was doing the addiction medicine. So I was doing that with twice a week and in part to our money part, because I like it.

I’m there one day a week still at this point in time. But also in the practice, once I was talking to more people about, the practice and what I wanted to do, and I found other things that I could do in addition to seeing the patients as I was trying to get more patients come in physicals, for vets. I could do telemedicine. There, there was all these other opportunities that I wasn’t aware of. Immigration physicals. I do those. I started doing those actually like right before the pandemic. So I didn’t deal with this initially. I love doing immigration. That’s actually one of my favorites.

Things just because I love meeting people from different backgrounds and cultures. And I’m mean, you can see that looking back that I was an exchange student for a year. I remember, back in 88 and I speak Spanish as a second language. That’s something that. I like and I also haven’t brought my husband through the immigration process.

He came over on a FIA fiance visa back in 91. So I have some experience that way, but being able to do the immigration physicals for patients who speak Spanish in their native tongue. That’s. That’s really nice, to be able to actually have a conversation with somebody, as opposed to having them have to do everything through an interpreter.

Yeah, it’s fun.

Mike Woo-Ming: We have a number of people who listen to our podcasts. You want us to set up their direct primary care practice? What are some like two or three things, advice that you can give them? Lessons that you’ve learned after starting a beer DPC.

Cynthia Villacis MD: Let’s see. I would say network, both with other people who are doing direct primary care with people in the community so they can know you’re there and know that your services are something that they want.

And with other physicians who are doing things outside of employed medicine, both to learn of opportunities as well as just to get support, cause it really helps mentally when you are working with and talking with. I have support with other people who are also trying to do something different.

Mike Woo-Ming: Now, when you signed up, did you there’s a bunch of DPC companies out there, like MD VIP and some other things like that. Did you go with one of these companies or did you just do this on your own?

Cynthia Villacis MD: Yeah, no. MD VIP is really concierge more so than DPC I was wanting to provide something that’d be more accessible, coming out of the background, the community health centers then MD VIP was and yeah no, I did it on my own.

With, support and talking to friends and stuff, but it was a lot of learning, but I think being open to learning and I think that’s another big thing as far as learning when you’re starting your own business realizing that. If you make a mistake, you didn’t kill anybody.

And it’s actually a good thing cause that’s how you learn. You know what I’m saying? And there’s, it’s much easier to fix things somewhat and in business if you miss something on the lease that you should have found that you stopped well, the next time you see it, at least you’re not going to miss it.

You learn something, and don’t beat yourself up about it. Take it as a lesson and go on,

Mike Woo-Ming: Tell us about your practice now. Is it a small practice? Micropractice how many hours are you working on your business right now? And, yeah,

Cynthia Villacis MD: so I have gone back to forth between being a small practice micropractice I had an ma with me for a bit.

A year and a half and then COVID. So then I would, then I had no MNA for quite a while. Probably about a year and a half, and then I just hired her back in January. And I also have a virtual medical assistant that’s with me two days that answers respond Tuesdays two days a week. So I’m currently working in my DPC.

Four days a week combination of practice stuff, seeing patients syndrome. You’ve seen direct primary care patients doing immigration physicals, and then the business part of it, it’s obviously a mixture of all of it. But I’ve really been able to, I think, grow a little bit more again, these last couple of months since I’ve had Danielle back, because it’s hard to answer the phone in a schedule appointments when you were working with patients,

Mike Woo-Ming: What surprised you, is there anything surprised you after you’ve launched your practice?

Cynthia Villacis MD: I’m trying to think one thing there were lots of surprises.

Mike Woo-Ming: I would assume. So we knew everything before it happened.

Cynthia Villacis MD: Yeah. Yeah. Yeah, I was going to say honestly, I can’t think of one thing that was a surprise. It’s just been an ongoing learning experience. Which is good because, I like learning and trying new things, but Yeah, I’m sorry, I can’t think of one thing.

Mike Woo-Ming: In terms of a physician who wants to do this kind of practice, what type of skills do you think should they have, if they want to take this on?

I think being willing to learn about the business aspect as well as the medical aspect. I think being not being as scared to make a change, if something isn’t working.

Being willing to put your out yourself out there in terms of talking with people about your practice because you do have to go out and find patients they’re not just going to magically appear on your doorstep and that takes word of mouth and networking and it’s different than when you are.

If you’re an insurance-based practice, people, a lot of times would show up because your name was on their card or they look to see, where, who is the doctor that’s close to them, or that has the, the reviews when you’re starting from zero and you don’t have an insurance feeding your patients, you have to get them from someplace.

So you have to be willing to be a person to get out there and put yourself out there.

So how do you put yourselves out there doing community talks? Are you marketing online? What are some ways that you market your practice? I’ve done a variety of things. COVID mess with some of them, but things that I have done, like over the last five to six years I was in BNI for, at one point in time.

Cynthia Villacis MD: I gave different health talks as far as to the library on different topics. I have had open houses. I have done cold calls and showed up at people’s offices. Hey, why don’t meet you? Also like in the like the local, like physicians, mom group, so like putting that out there and then they I guess I’d like to say obvious, but maybe it isn’t obvious.

Cause I don’t know that it’s obvious to me originally just like having a website and a Facebook page and then that kind of stuff. I’ve done different forms of marketing, but really the. Word of mouth has done the biggest

Mike Woo-Ming: return. Yeah. That always is the best.

It just word of mouth and let’s add your name of your practice is

Cynthia Villacis MD: health connections, direct

Mike Woo-Ming: primary care actions. Okay, great. And we can put a link to that too, in our show notes. You’re also a life coach and we were joking. I was like, sounds like you don’t have a lot going on right now. So tell me how that journey started being a life coach.

Cynthia Villacis MD: Yeah. I you had brought up is it not stressful? Like doing all those different things and actually, I think coaching helps me with stress as opposed to adding stress. So it goes on the other side of the equation, but I was struggling with some things, my practice in terms of.

The ability to pivot and make changes and let myself do some of those things. And also having some issues in my relationship. I’ve been married for a long time now. I think anybody who’s been married for 30 years be lying. If they didn’t tell you, they didn’t have some things that they wanted to work on.

And I was at the lever nigger, some that back in 2020, and there was a physician on there and she was talking about what she was doing with coaching. And I was like this sounds like this could be really helpful. And I signed up for her summer coaching program and just fell in love with coaching.

And it was a really deep dive, was like, at least four days a week, I was doing something related to coaching. And either, one-on-one coaching or the group coaching or having a guest speaker coming on, it was pretty awesome. And then I went on and I did. Enrolled in the life coach school.

As far as for training to be a life coach, I had actually I had heard of coaching before and that I’ve been listening to Brook’s podcasts for a number of years. I knew that I knew that it was out there. I had done self coaching scholars at one point in time. But I had never been in a coaching program.

I had never invested in myself that way. And it’s definitely different when you are. Really investing in yourself and doing a deeper dive than when you’re meeting with rotating people, for 20 minutes, it’s a very different experience. So I signed up for the life coach school and that was my start.

Mike Woo-Ming: So tell us about your experience. Now you’ve been doing this for about a year or couple years.

Cynthia Villacis MD: Yeah. So I’ve been certified for about a year now. So the certification. Yeah. So I’ve been doing this for probably about a year and a half, as far as from the beginning of the coaching program, but the business for about a year.

Yeah, so basically I. I have worked with different groups of people, but probably the group that I worked with the most and who I probably relate with to the most is other physicians who are. At a place where they want to do something different, but they’re feeling stuck, and they’re trying to make decisions in terms of how to make things better for themselves.

Mike Woo-Ming: So you didn’t have that?

Cynthia Villacis MD: No, I did not have a coach just want to, would have been so helpful. Because there are some things. That, we can change internally about things about the way we think about things about whether things are stressful or not. And there are other things that just need to get changed in terms of the circumstance, and just having somebody to talk through.

About what kind of a change that I wanted to make and work through some of what we call limiting beliefs that would have been super helpful. And I think I would’ve been able to move faster, in terms of towards making a change in a way that was healthy and helpful for myself, if I’d had somebody to work through those lists.

So limiting beliefs are beliefs that we have that we are like, we really believe are true, that whole is back from moving forward, So so that’s something that I work with folks on and that can be really helpful.

Mike Woo-Ming: So why do you think it just seems, I was reading a thread on physician coaching. There’s definitely people who have gotten benefit from coaching. It’s still a majority or maybe just my perception of docs or say, you know what, this is a bunch of bologna. I could just do it on my own. What do you say to those folks who feel that coaching is a bunch of woo woo and stuff?Cause I’m sure you’ve seen this too.

Cynthia Villacis MD: Yeah, no, absolutely. I think there are a couple of different groups of people you mentioned. There are people that thinks the whole thing is blue and blue. And those people make well, they obviously have a closed mind against coaching. They haven’t probably tried it themselves.

And that’s too bad, I would love to talk with them and, have them see what coaching is like if that’s something that they’re interested in, but then there’s the other group that I can just do it myself. And I think a lot more people are in that camp, and what I’d say to that is, yeah, you probably could do some of that.

Absolutely. That’s why Brooke has the self coaching scholars program is, there is a way to go and self-coach on things, you can look at the circumstance and look at the thoughts that you’re having related to her circumstance and what feelings you’re having related to those thoughts and and try to work through as far as the model yourself absolutely. And I do encourage people to do that, but it’s really hard to see. In your own mind, the same way that somebody else can see in your mind? I know for myself, there have been lots of times where I have been stuck on something and I’ve been like, it’s been like, I’ll be trying to figure out, the model for myself okay, I’m trying to coach myself.

And I’ve been like hitting my head against the wall and then, I’ll have a session with my coach and it’ll be like, Something we’ll just click, or sometimes it’s not even right. Then I remember there was somebody that I would…. had done coaching with and I was like at a stop light and it was like, we’d have this conversation like two or three weeks earlier.

And all of a sudden I was like, oh, it was like something just shifted or clicked. And it was just really where it’s I felt the clump, like mentally a clunk. And it was like sometimes when you see things like that, you can’t unsee them. And the problem I had been talking with her about was something that I had been trying to work through for like 10 to 15 years.

I talked to the counselor on and I was still having the same issue. It was a, and it was. It wasn’t in the moment, the conversation with a coach. So the different set that clunk happened, but it got the wheels turning and think about thinking things in a little different way.

And with that, I was able to. The shifts, how I was thinking about something and it really altered a relationship that I had been struggling with. So

yeah, I think too is because as physicians, we are usually the decision makers. We are usually the buck stops here. When our nurses come to us or men come to us, we have to make, hundreds of decisions, if not thousands of decisions, weekly and.

Those same people who say, who are closed minded with coaching also, they don’t really have a solution. They tend not to have a solution to their problems. And they’re in the same situation that they were, three or six months ago. Yeah. Yeah,

go ahead. I was just thinking one thing that I think is, can be a misperception sometimes is that people think that the coaches are going to tell them what to do, we don’t tell people what to do, but we help them figure out what they want to do. It’s a very different mind shift mindset in terms of being a coach versus being a position, in a, as efficient as a physician, when I’m working with a patient, I have certain things that, they should do this, they should do this, they should do this.

Whereas with a coach, it’s really, it’s more inside that person in terms of what is right for them. And it’s more me working with them for, to help them decide what is right for them and decide to have them decide how to move forward and what is going to work best for. I don’t know if that makes sense.

Mike Woo-Ming: It does perfect sense. And Sophia, this has been amazing lots of great information work or they go, if they want to get more information about your practice, about your your coaching practice, where can they go to find out. Yeah.

Cynthia Villacis MD: My webpage for the coaching practice is www.coachcynthiamd.com.

And I do have a freebie on there that they may be interested in talking about overcoming burnout or some things that they can do questions that they can ask themselves if they are looking at trying to make another change in their life to try to help them decide what direction they wanna move.

Mike Woo-Ming: All right. So we’re going to leave that link here too. And again, if there are anybody who’s interested in DPC, are you open to absolutely open for content as well?

Cynthia Villacis MD: Awesome. Totally open for contact. I’ve definitely talked with folks about DPC in the past.

Mike Woo-Ming: All right. Thank you so much. Any final words before we end the call today?

Cynthia Villacis MD: No, just thanks for having me on here. And I think the more people talk about other things that they can do Other things that more than people talk about things that other people are doing out there besides being an employed physician. I think that gives people hope and it gives them ideas in terms of other directions that they may want to move for themselves.

So thanks for having me.

Mike Woo-Ming: Yeah. And again, we’re at a special time now where I go, just like Cynthia, I didn’t see any of this stuff. 10, 15 years ago. Now we’re seeing doctors who are doing different things outside of their typical clinical employee practice, opening up their own practice, starting out on their own online business, coaching business.

What have you. So there are never feel that there’s no. There’s no opportunities out there because the more we talk about it, the more we learn from each other. And as always guys, don’t get too stuck in a rut that you can’t do anything. There are people out there like Cynthia who are willing to help.

And again, thank you so much f and as always keep moving forward.

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Learn and Network with Over 20 Top Female Physician Entrepreneurs with Sharon McLaughlin, MD

Connection is a key ingredient In an entrepreneur’s journey.  It is very hard to venture out on your own.  When my friend Sharon McLaughlin let me know of an upcoming free virtual entrepreneur summit that promotes networking with other doctors, I said it’s vital that I spread the word!

Sharon is a plastic surgeon turned successful entrepreneur I interviewed back on Episode 90, and has one of the largest physician entrepreneur Facebook groups.  We also discuss her upcoming project in helping more entrepreneurs add more journaling and mindfulness in their career.

Female Physician Entrepreneur Summit
April 23-25, 2022

REGISTER HERE:
https://bootstrapmd.com/go/fpe/

Mindlull – Bring more entrepreneurial fulfillment through journaling
https://www.mindlull.com

Previous podcast episode with Dr. Sharon McLaughlin:

https://bootstrapmd.libsyn.com/90-empowering-women-physician-entrepreneurs-through-community-with-sharon-mclaughlin-md

Transcript:

Mike Woo-Ming: Hey guys, this is Dr. Mike. welcome to another edition of BootstrapMD today on the program, a special treat. One of my favorite people in this weird physician entrepreneur space that we’re in. I’ve had her as a previous guest. She’s a board certified plastic surgeon and she had. A summit coming up.

That’s really exciting. We’re gonna talk more about it. It’s called the female physician entrepreneurs summit. That’s coming on April 23rd through 25th. She let me know about it. I said, I need to get you on the podcast. Most of be asking her some projects that’s coming up that I think it’d be really exciting, especially if you’re someone who wants to be able to refocus on your business and your life.

She got something that it’s really cool. That’s coming up that I like to share with you today to welcome to the program Dr. Sharon McLaughlin!

Sharon McLaughlin MD: Thank you so much for having me today as always. I’m doing well. Mike, I’m excited about the summit. I’m excited about the upcoming book. I’m excited to share with other people and just help that’s the bottom line, but I never, when it comes to helping other physicians, that’s what gets me most excited because I think with this day and age with burnout being so high and career dissatisfaction, being so high, it gives me purpose.

I’ve had so many failures throughout my life, what I consider failures, and if I can save someone else time, then I want to be able to do that. And I’ve been able to grow a network and there’s a lot of people that I know that can help with others. So I just want to give them a platform to be able to share what they’re doing, just like you’re doing with your group and with your podcast.

Physicians know that there’s other opportunities out there rather than corporate medicine, or rather than being a cog on the wheel. Just to know that there’s other opportunities you may not want to make the move today, perhaps you’re, 100% happy. But if tomorrow comes and you find yourself unhappy, just know that there’s all the options and that there’s people out there willing to help you.

Mike Woo-Ming: I always thought if we didn’t have failures, that means we weren’t trying. So I’ve had a lot of failures in my life and most entrepreneurs, actually, all entrepreneurs probably did. Now, for those who are listening to you for the first time, or maybe watching this video on our YouTube channel just tell us about yourself. How did you become a physician entrepreneur?

Sharon McLaughlin MD: I think it started with my dad. Really. He was excellent. I think it all has to do with our upbringing. He was, is a man of integrity. He loved helping other people. He had a business is to deliver oil, but he was, just going around as a little girl with him on the oil truck, making deliveries, and we’ll see how he interacted with people, seeing how.

He actually… the first word that comes to mind is he brought joy to people and you would think his delivery man, but though his, he was so very personable, very hospitable. And he loved talking to people. He really loved getting to know them. So yes, he was delivering oil. Yes. He was fixing the oil burner, but he truly got to know his customers.

And that’s what I remember growing. Wanted to go into medicine, but I always knew that I wanted to do things outside of medicine as well. So for me, I started with some skincare and I did some scar gels. I did a lingerie line. I’ve tried different things, but it always comes back down to, really what you’re passionate about.

And what’s going to make you happy. I believe that if you’re not thoroughly passionate about it, You’re not going to be able to pursue it because even though it may sound like a good idea, maybe it’s a way to make money. If you’re not passionate about it, there’s always bumps in the road, no matter what you do. So unless you’re passionate about it, truly easy just to give it up or, get off that path.

Mike Woo-Ming: So you started the Female Physician Entrepreneur Facebook group. And if you don’t join it, go check it out. And we’ll put a link on here. When was that? When did we, when did you start that again?

Sharon McLaughlin MD: About four years after I started it, I wanted to be surrounded by like-minded people. One of the things that I believe that if you’re struggling or you feel stuck is to be around people that are similar to you in the sense that they have the light, the same likes desires passions as you and I really didn’t have that in my life. I have a wonderful husband. I had friends that are in medicine. They really didn’t have an interest in entrepreneurship. And I did, and I found that was a boy that my life. And I figured if I was interested, perhaps there were other physicians interested. So I started this group and it really took off rather quickly. Oh, eventually I have to be honest with you in the beginning, people were joining.

It was very, it was crickets and it all, I think, in this time that we’re going to talk about community building, but I believe one of the things you have to do is make it about the other person. And I just kept on adding value as much as I could, but honestly, it was crickets for awhile. And I was like, you feel that people were joining.

I really did question it. I’m like, am I doing the right thing? Because the numbers are going up, but people really weren’t engaging at all. And I just kept pursuing it. And then, it did take off rather quickly after that. And I w I’m happy that I’ve done it. I’m happy. So many people have reached out over the years and said, this group has really given me ideas.

It’s really why I’m where I am. Even if I didn’t get the feedback, it’s just nice to know that you can, again, it comes down to helping other physicians, I feel very. I think a lot of people are very concerned about where medicine is right now. And what do we do about it at so many levels?

So I really would like to bring people together that are working on legislation that are doing things, working with the hospitals that are doing things, working with health plans and really network. And that’s what this summit is about is. But it has to do with my Facebook group. When I see that someone’s really trying to hard to make a change.

I am so happy to promote them as, the way that Facebook is going. It’s hard as far as doing links, as much as we used to in the past Facebook doesn’t like it you’re off their platform. You’re or you’re off the group and they penalize you for it. So I that’s another reason why I wanted to do the summit on a separate Facebook group.

And I figured as long as I was opening it up, might as well open it up to everybody. I really would like to make connections. I think that we move faster when we network with other people. So to answer your question, I started the Facebook group because I needed it. I had avoided my life and I wanted it filled.

I wanted to see if others were interested and I believe that we learned and grow faster together than we do by ourselves.

Mike Woo-Ming: Yeah. And I’ve had many guests on the program and, a number of them, point to your group, as, really the starting point for where they got started and say, “Hey, there are other people, that’ll like me, I’m not just crazy trying to think of this. I’m trying to invent this.” And really that’s really what you need as an entrepreneur. And you went from myself. I remember you asked me to come onto your program. I’d been teaching other entrepreneurs, not too much on the physicians, because I wasn’t sure, if they would be interested in that kind of the crazy stuff that I’d be doing and you invited me and you’re so generous and we’ve had a great relationship talking about all the different projects.

So when you told me that you have the summit to say, Hey, let me know more about it. That might let my folks know more about it. So let’s talk about the summit. Why did you create the summit and tell us what we can learn when joining the summit?

Sharon McLaughlin MD: There’s so many. Great people in the group and it always comes down to “geez, who do I ask? Who do I not ask?” I wanted, it’s very diverse, truthfully. It’s you could say a hodgepodge, but for me, in my head, I’m like, we need the speakers. I wanted it where, okay. You start where you’re at. You’re a physician you’re unhappy. It’s really targeted for the physicians that are unhappy.

So you’re a physician. What do you do? Speaking as a really great, we have a couple of speakers at Ted speaker. We have from me coming on, who was. Really built a career on keynote speaking. So she’s going to be talking about that. You could start a book, right? You could start a book, you could publish a book.

So we have Jasmine talking about that, just really where you are on that…,

Mike Woo-Ming: If you could get the names of some of the people who like, you don’t have unfortunately basis, but if you didn’t have the full name so they can check it out.

Sharon McLaughlin MD: Absolutely please. We have Dr. Lulu, she’s a Ted speaker. She’s going to be talking about that. We have Dr. Romie talking about keynote speaking. And Nivedita, she is a poet. So she’s like a published poet. We’re going to be having a reading from her, one of her poems about people struggling. And then she’s going to be talking about becoming a pilot, which I think is really important. We have real estate investing, both syndication as well as direct buy direct ownership, such as like short-term or long-term rental.

And that’s by parent and it’s by all summer with Miranda Phillips, back to now. Okay. So you have an idea of what you want to do. How do you get out there? How do you market it? So there’s a couple things we have Manasseh who has started a whole line on children’s. How do I say this? Dinnerware, plateware, it’s unfortunate that children are exposed to plastics.

It’s an endocrine disruptor. So she’s designed a line that are really, safe for children. So she’s going to be talking about how she got her product to market. And how do you get, PR for a product, the same thing, even if you’re want to be a spokesperson, how do you get out there?

You have an idea. You have a book. Product service, how to get out there and market it. So she’s going to help with that. We have Amy Shaw also speaking about, getting out there doing social media, cause she’s made some great connections with large companies makeup companies health companies, doing shakes.

Getting my name on products. I can go on and on. We have some coaching talking about coaching, building communities, and you should meet us talking about that, how to negotiate. Cause that’s such a I hate to say this, but I think women are as good with negotiation. It’s not something we learn as we’re growing up.

So we have Karen coming on, talking about that. She’s a physician coach. And Latifah is going to be talking about financial freedom because it’s so important. I believe as physicians, we make these salaries, we should be putting money away for investing. And just so that we have options in the past. I want me to keep going,

Mike Woo-Ming: This is amazing! We could check it out on your website.

It’s again, it is the Female Physician Entrepreneurs Summit people 23rd through 25th. The price, I think you said it was at 1500 or $2,000 for

Sharon McLaughlin MD: the summit?

The summit. Is that. No, it’s a free online summit. It’s a free, here’s some great mic. It’s a free online summit.

Mike Woo-Ming: Yes. I know some of these speakers pay a lot of money.

If you want to do consulting and coaching, it’s well worth it, but it’s not, cheap if you would like to stop with these. So getting the opportunity to hear from them on promoting the speakers is, some people say with the summits it’s free. It really comes down to, what you want to put in and on what you get out of it, there.

And I really feel more people need to be taking advantage of these opportunities. What’s a you,

Sharon McLaughlin MD: so I’ll be honest with you when I started this, Summit’s all about networking. I want links. I want to hear about your businesses. I want people to work together and collaborate. So that, that my goal is that yes, you’re going to listen to the speakers.

You’re going to get some ideas. But you better network with some of the other members there. And I’d like everyone to come out with relationships that they had after the summit that they didn’t have before the summit. And when,

Mike Woo-Ming: what did, just so the listeners know, how will they have an opportunity because it is a virtual summit.

How will they have the opportunity

Sharon McLaughlin MD: to net. All in Facebook as far as putting posts there and comments, and I don’t care if you take this offline, I prefer that you don’t message people if they’re not asking to be messaged, but listen, Mike, this is how we add, right? Like we met through Facebook and so many wonderful things can happen.

I can tell you, I do fundraising, right? For mitochondrial diseases. I’ve raised thousands of dollars doing the things that I’m doing strictly from Facebook, and it’s really. You can do anything. The sky is the limit. What’s not what is a problem. And it always will be an obstacle is how do you get it out there?

And there’s people willing to help you with it. So take advantage of it, make those connections. It’s the fastest way to grow.

Mike Woo-Ming: Now. It is called the female physician entrepreneur summit, but is it open for men to write? It

Sharon McLaughlin MD: is it’s open for everybody. Once I started putting lists together and I was looking at the speakers, I was like, we should all benefit from this.

And I believe again, being that I wanted this summit to network. Otherwise I would have just kept it in my own group, but being that I want networking for a lot of sharing links. I don’t care. It’s important to have other people involved, too, men and women, we’re going to grow faster together. So

Mike Woo-Ming: th this is great.

Now I do want to focus on your own businesses. You got, you’ve got some projects you’ve been working on it. Tell us about my LOL. Tell us what is that? Yeah, you’ve

Sharon McLaughlin MD: got either. I can say, remember slow, cause I’m not, but I’m always going at a fast pace. Like even the summit. Do you know how long it took me to do this?

I’m giving myself two weeks. Like I had this idea last week. I’m like, okay, put out some messages, people, I count me interested and then we’ll put it together. I did a weight loss summit about three years of count. Same thing, third, like we had no joke, 32 speakers. I did a lot more for that summit. Cause everyone, I can build on websites and all everyone have their speaker page and all that.

And this time around, I was like, no, I’m not doing that. That took up too much time. I need to promote this. I need my own sanity. So that’s just how I am. I think a lot of entrepreneurs are now focused. They have all these great ideas, but where do you really focus? So I’m in the process of creating a planner as well as a workbook to really answer some has journaling and miserable.

Those questions that are going to make you think, really plan out your day, plan out your week and plan out your month. And it’s going to be over 28 days. And you can say 20 days, isn’t that much for those people who feel like they’re all over the place. It’s a start. And I don’t believe in.

Overwhelming. I believe in small, if you truly feel that way, like you’re overwhelmed and you don’t know where to focus, start small. So I had said, four weeks is the max. Cause I’ve had people telling me you gotta do a quarter, one, I’ll do a quarter, one. I, my plan is to do a series, but I really want to touch on the people that just can’t move forward.

They don’t know where to go. Ask those questions give you some ideas of what you could start doing and then take it from there, plan it out, do journaling, at least once a day, how do you what’s that morning routine looked like, mapping out your morning routine for you. And then it’s a tracker to, where are you at the end of the week?

Where are you? Did you reach goals and if not, why not? You really need to focusing on

Mike Woo-Ming: that. Yeah. I’m such a fan of journaling and planning out my morning. And sometimes, we try to do this and then we, some few days I fall off and. That’s usually when I’m the least productive is when I let it go and giving an opportunity to be able to have, a site that allows you to do this is very point, especially if you’ve never done this before now, it’s coming out.

We don’t, it’s not ready yet. Where can they go to get more information or is it a you’re going to let us know when it’s coming out and I can let my group. The

Sharon McLaughlin MD: Y the website is mind lull. L U L O is mines. It’s that giving our brain a lot of time, quiet time to really just focus because I believe that’s how we focus.

Just giving it’s not, they can’t do it. I’m doing like quiet time. And I’ve learned to actually factor that in. I need those quiet times because it’s when I’m most creative. And when I feel like I’m saying. It’s usually because I’ve been go, and over all over the place. Really want to like center myself, bring it back to me and what needs to be done to, to move forward.

So you can find it on the website at mine, little.com. I have an opt-in there’s some tips. As far as focusing, there’s an ebook there that you can sign up for. And then if you’re on that email list, I will send out when the book actually launches on May 3rd.

Mike Woo-Ming: And I love what you’re building an email list.

We’ve been talking, I believe

Sharon McLaughlin MD: like it is so important for those people out there. I always even don’t have to do what you pre-train. And I always preached about building an email list, but because Facebook I’m so on it and But I never did build that email list. I built a Facebook group over 8,000 people and I never had an email list for it or one that I didn’t push.

And now with Facebook, logarithm changing so much, I’m like, oh no, I really need to change this up rather quickly. So I’m yeah. To enter the groups. Now you need to give an email it’s really important. If there’s changes at all, you won’t even see it. If I publish it in any of the groups. So I want an email to be able to connect and I don’t spam.

I don’t send around crappy stuff. So it’ll all be valuable information. That’s pretty much how I run.

Mike Woo-Ming: Okay, perfect. Yeah. I know, w when marketing, sometimes we forget all the things that we should be doing. You mean when I started out my practice, W practice advisor to say do you have an email list?

Oh yeah. I should probably email them. Oh, you got you probably, it is one of those things that it is so important. So we’ve got this, we got mine low. We got the summit coming up. Anything else that you want to share or listeners

Sharon McLaughlin MD: to know? I really don’t like just for them personally, if you’re not happy, reach out to others, there’s no reason to stay unhappy.

I’m telling you, years ago, maybe it was, I think it was different. People were still doing things outside of medicine, but there’s ways that you can actually stay in medicine. One of the talks that I have for the summit is actually. Being really smart about running your business because I know when I was practicing, I didn’t know the back office.

So Sandy Weitz is actually going to be talking about building up your practice. Remember, it’s all about staying where you are right now. What can you do? So as far as me, no, because I’m really concentrating on the summit first, then the book and really taking those breaks and really focusing, it’s going to be about helping others with their quiet time.

And if that’s the case, that’s why your time as well. That’s what I’m focusing on. Thank you.

Mike Woo-Ming: You always come from a source of giving and it definitely shows go out and check out or summit. It’s a female physician, entrepreneur summit. It is open to everyone’s coming up. April 23rd through 25th. We’ll have.

We can go to find out more information. Thank you again, Sharon. Thanks for spending time with us today.

Sharon McLaughlin MD: It’s always a pleasure. Thank you for doing what you’re doing!

Mike Woo-Ming: And thanks guys. If you would need to get motivated, don’t just try to do this on your own. Sharon said, it’s all about networking, finding other like-minded individuals and keep moving forward.

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