Welcome to BootstrapMD!
I help physicians build a business they own
—by choosing the right model, packaging
their expertise into a premium offer, and
creating a simple system to get clients
consistently.
Tired of feeling one admin decision away from losing your autonomy?
It's time to build an asset that you control.
TRUSTED BY PHYSICIANS FROM:
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Does this sound familiar?
There is a better way.
• You're making a great income, but you're not building any real equity. Your wealth is tied to your time, and you feel stuck.
• You're one bad management decision or reimbursement cut away from your entire financial picture changing—and you have no control over it.
• You have ideas for a side business—a course, a consulting offer, a new practice model— but you're too busy to figure out the right first steps, and the fear of failure is real.
• You've tried things before, but they led to scattered results and inconsistent income, leaving you more frustrated than when you started.
For over a decade, I've helped more than 1,000 physicians move from feeling trapped to taking control.
The answer isn't another 'passive income' fantasy or a side hustle that burns you out.
I call it The Physician-First Business Model—a proven framework to package your hard-earned expertise into a premium offer and attract consistent, high-quality clients... without torching your reputation or your family time.
What's the Right Business Model for You?
Real Physicians, Real Businesses, Real Results.
Case Study
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AIR Physicians
The 8-Figure Telemedicine Platform
We helped two ER physicians turn their idea into AIR Physicians, a training and
placement company for telemedicine doctors. Today, their company is valued at over $10 million.
Case Study
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REPsTracker.com
The Top-Downloaded Niche App
We guided a physician with a passion for real estate to build REPsTracker.com. It
became the #1 top-downloaded app for tracking Real Estate Professional Status, creating
a new, scalable income stream.
Your Mentor is an Operator, Not a Theorist.
My name is Dr. Mike Woo-Ming, and I'm not a business coach who has never built a business.
I'm a practicing physician who has been in your shoes. I've also built a 7-figure software company (and sold it), launched multiple successful medical practices, written a bestselling
book, and grown a podcast to over million downloads.
I don't teach fluff. I teach proven systems because I've used them myself to create a life of autonomy and impact. My mission is to give you the blueprint to do the same.